https://www.positivelygroundfish.org/groundfish-3 daily 0.75 2023-02-20 https://www.positivelygroundfish.org/contact-us daily 0.75 2024-08-17 https://www.positivelygroundfish.org/home daily 1.0 2024-08-08 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523057257630-V34CP70QUFUO878XSQK8/Groundfish_rockfish_fisherman_Oregon_trawler.png Home https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1521841769715-HTEO2F1HZI9CJWADXAQC/Positively_Groundfish_Vision_statement.png Home https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523057449340-4CDBXIDDWD4MNS9CZ9FA/Groundfish_rockfish_yellowfin_Oregon_seafood.png Home - We are a diverse group Positively Groundfish is a non-profit trade association that unites a broad set of stakeholders of the West Coast groundfish fishery: fishermen, fish processors, environmental advocates, certifiers, academic researchers and state agencies. We are a diverse group and we each bring different experience and perspectives to the table, but we all share a fierce love for our oceans and confident optimism about the future of our fishery, West Coast groundfish. >> Meet the Team https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523057685924-DJYJY4LTA9VGQNPYTEWI/Groundfish_rockfish_fishermen_working.png Home - We love collaborating We believe in the power of collaboration and communication across the fences. It was by collaborating that we were able to bring our fishery back from ecological collapse and return it to the sustainable abundance we enjoy today. And only collaboration between all stakeholders will restore the economic wellbeing of our fishing industry and communities along the West Coast. Let’s tackle this together, with one voice, and together create a rising tide for all boats! Learn more about membership >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523057841638-44SOQEY0XAQ6BSQ40QSN/Groundfish_rockfish_sole_sustainable+seafood.png Home - 100% commitment to sustainability The West Coast fishing community is our home, our identity, our heritage and our future. So when the fishery faced collapse we didn’t just write it off and moved on. Instead, we came together, made some difficult decisions and made a total commitment to sustainability. We rationalized the fleet and capped the amount we fish. We changed where and when we fish to avoid sensitive habitats and spawning grounds. We modified our gear to fish more selectively and reduce by-catch levels. And we now have 100% observer coverage and total accountability for our catch. It wasn’t easy, but it worked! Learn what makes our groundfish so sustainable >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523058094394-ZPCLWOYADDWOX5W0OB1A/Groundfish_rockfish_rocky_sustainable+seafood_horizontal.png Home - West Coast groundfish are back Not even 20 years after it was declared a disaster by NOAA, the West Coast groundfish fishery has rebounded and is now more abundant than ever. We think it’s one of the best comeback stories since Rocky! Nine overfished stocks of rockfish have been rebuilt, many ahead of schedule. By-catch levels have been reduced dramatically and thousands of miles of fish habitat, a full 90% of the West Coast EEZ, are now protected. In acknowledgement of these remarkable improvements, the Marine Stewardship Council certifies 18 species of West Coast groundfish as sustainable, and the Seafood Watch Program lists them as “Best Choice”. Learn more about groundfish >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523058259538-WL19G31RKEPCZUV71T8I/pic+6.png Home - Communities are still struggling But this all-American success story isn’t complete yet. While our groundfish populations have bounced back, consumer demand for our fish hasn’t yet. After years of absence from restaurant menus and retail cases, West coast rockfish, sole, lingcod or black cod have been forgotten and replaced by other foreign whitefish species. Low consumer demand is now depressing prices as well as catch volumes. Today, only 20-25% of what could sustainably be harvested is actually being landed by our fishermen. The math is simple: low prices x low catch volumes = economic challenge for fishermen and fishing communities. Watch stories from our communities >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523058822497-S6XTS2QA6MYSY5P6M99N/Groundfish_rockfish_West+Coast_sustainable+seafood.png Home - Writing a new love story Positively Groundfish is focused on marketing activity that drives awareness and market differentiation for West Coast groundfish to increase market volumes and market prices. We want to make America fall in love with West Coast groundfish and appreciate the variety and unique qualities of our many wonderful species. We will work with chefs, retailers and brands to educate, persuade and inspire the American public to buy more of our underutilized species. Learn more about groundfish >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523059034153-9XDX1DRA59W10E52R82O/Local+seafood_sustainable_groundfish_rockfish_sole.png Home - Connecting to the West Coast With regionally-specific marketing and storytelling, we strive to connect American consumers to the source of their food and strengthen their sense of place and connection to local communities. We hope to play our part in preserving local culinary traditions and reclaim groundfish’s place in West Coast cuisine. We will know that we’ve succeeded when eating local rockfish is considered again a “must-do” on any West Coast vacation. Find out about our programs >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523059096144-T1W8WSAJSGJGQ9NDWUTQ/Oregon_West+Coast_fishing+communities_groundfish.png Home - Serving our communities Our ultimate measuring stick is the degree to which we have improved the economics of the West Coast groundfish fishery and the livelihoods of our local fishing communities. We believe that greater consumer demand will make the fishery more profitable, help create more jobs, attract more investment and create a positive upward spiral of economic development for our communities. We will demonstrate that ecological sustainability and economic well-being are not trade-offs but can go hand in hand. Get to know our community >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1523059421785-IERDX7080EU2H9DHMYUO/Positively+groundfish_rockfish_sustainable+seafood_fish+tales.png Home https://www.positivelygroundfish.org/team daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/664cba7b-627a-4481-bc27-a0dd4c377895/Jana+from+front.jpg Team - Make it stand out Jana Hennig - Executive Director Jana, also affectionately known as Ms. Positivity, is a hybrid of business mind, environmentalist and fish head, and strongly believes that livelihoods and conservation goals have to work together. She holds both an MBA and a MSc in Marine Resource Management from Stanford University. Jana earned her marketing stripes working on global brands in large CPG food businesses and the Olympic Games in a variety of functions spanning brand management, shopper marketing, sales and e-commerce. In total, she has helped to bring over 300 new products to market. Jana has also worked with start-up accelerators and seafood impact investors, supporting and mentoring start-ups to get off the ground, which has proven to be invaluable experience for building Positively Groundfish. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f36c6dde-32d6-4c85-97cf-53a1113a2c6c/FayeHeadshot.jpg Team - Make it stand out Faye Held - Accelerator Program Development Faye is a graphic designer and visual artist originally from New York, now based in California after earning her Bachelor of Science in Environmental Economics and Policy from UC Berkeley. Passionate about building a more sustainable future, she is excited to support Positively Groundfish in increasing access to local, sustainable seafood through the development, design, and marketing of the upcoming Accelerator Program. Outside of work, Faye enjoys reading, writing, and exploring all forms of art, especially illustration, oil painting, and embroidery. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0d619415-58ea-48ac-ba94-f2aad87cc15d/Shadae+Shoot+06.10.2024-1435256.jpg Team - Make it stand out Shadae Zamyad - Nutrition Program Manager Shadae is a seasoned nutritionist with over a decade of diverse experience in both clinical and non-clinical settings. Specializing in nutrition marketing, personalized nutrition, and recipe development, she brings a unique blend of nutritional expertise and culinary arts to address complex health challenges in a holistic way. Shadae has also worked on multiple nutrition marketing campaigns and has helped create a food-as-medicine meal delivery service. Holding degrees from Johnson & Wales University in Culinary Arts and Culinary Nutrition, as well as an MSc from The University of Western States in Human Nutrition and Functional Medicine, she is dedicated to empowering individuals to make better dietary choices, and spreading awareness of the nutritional benefits of groundfish. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e26df475-3de9-4cb1-97c7-5b3b8e023d3c/Elena+Lagrange_headshot.jpg Team - Make it stand out Elena Lagrange Ruiz de Gordejuela - Data Science & Market Research Elena is a California native with a passion for sustainability and using numbers to tell meaningful stories. She recently graduated from UC Berkeley, where she studied data science and economics, and has worked on projects ranging from analyzing sentiment in foster care call transcripts to building dashboards and marketing insights for a biotech mentorship group. At Positively Groundfish, she’s applying her skills to market research and consumer data analysis in support of the Catch+Create Accelerator program. When she's not dissecting spreadsheets, Elena loves to explore markets and thrift stores, go on sunset hikes, and try out new coffee spots https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/38f3a041-283e-4247-bab1-240a298a1d9c/stein_jake-4+Headshot+Scripps.jpg Team - Make it stand out Jake Stein - Content & Social Media Jake is a photographer, filmmaker and writer who splits his time between the ocean and mountains of the West Coast, and always makes sure to bring his camera along. But not only is he a talented photographer and videographer, but he also earned a Master’s Degree in Marine Biodiversity and Conservation from Scripps Institute of Oceanography, where he focused on the interaction between fisheries and conservation. Blending his unique background with his passion for storytelling, Jake works with us to tell the story of the West Coast fishing community. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1572557378021-CAQFZSO768NJ2KKDQCY3/Yelena+Nowak+OTC+Board+Positively+Groundfish.jpg Team Yelena Nowak - President of the Board As the head of the Oregon Trawl Commission, Yelena represents the interests of Oregon trawl fishermen, working to enhance the image of the industry and increase opportunities for its profitability. With a Masters degree in International Management from Portland State University and a background in both public and private sectors, Yelena's experience is centered around various areas of business, including trade development, marketing, global supply chain management as well as international trade and compliance. Prior to joining the commercial fishing industry, Yelena worked at the Oregon Department of Agriculture on its Market Access Program. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1572555694420-WFSC61MT2V9R50L9FDH9/Brad+Pettinger+Board+Positively+Groundfish.jpg Team Brad Pettinger - Treasurer Brad has participated in the West Coast fishing industry for almost 50 years - as a fisherman, as an industry representative on various committees and commissions, as well as a member of the Pacific Fishery Management Council. To call him an “institution” in the West Coast fishing world is no exaggeration. He has spent the last 14 years as the director of the Oregon Trawl Commission, where he worked collaboratively in the Pacific Fishery Management Council process to improve the management of west coast groundfish fisheries. Under Brad's leadership, the West Coast groundfish fishery was certified by the Marine Stewardship Council as well-managed and sustainable fisheries in 2014. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/14a4b85b-6c21-4557-a76a-02e402acfccf/_V2A6308-59.jpg Team Andrew Bornstein - Secretary of the Board Andrew Bornstein is a 3rd generation seafood processor from the Pacific Northwest, who has practically grown up in his family’s seafood processing plant. Together with his two brothers, Andrew now leads Bornstein Seafoods, where he focuses on strategy and brand management. With 80 years of experience and strong relationships in the fishing community, Bornstein Seafoods is a major first receiver and primary processor of all key species of seafood from the West Coast, especially groundfish. Bornstein Seafoods has long been committed to the sustainability of our oceans as well as to supporting our industry and communities. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e14da3d1-b4c7-44a8-8ba6-8f381c5cec88/Steve_Becic_Positively+Groundfish.jpg Team - Make it stand out Steve Becic - Board Member Steve leads the North American sales team at Pacific Seafood in the Resource division with a focus on sales and marketing of west coast seafood. He also manages the product plan for the groundfish complex and Pacific Halibut harvested and processed by Pacific Seafood plants and fleet. Steve was born and raised in Portland, OR and graduated from Oregon State University in Corvallis OR. He is passionate about the seafood industry, sustainability and full utilization of our resources. In his free time, he enjoys spending time with his family, traveling, camping, running and golf. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/3ba14c94-371f-41df-8053-d03e26a6e10e/Kyle+Horgan+Board+Picture.jpg Team - Make it stand out Kyle Horgan - Board Member As a 3rd generation in the fishing industry, Kyle grew up working on the docks from a young age, and exemplifies the classic “started from the ground up” story. So despite his young age, he’s already got 15 years of experience in the seafood industry. From Quality Assurance to Key Account Sales, Kyle understands what it means to bring people the best quality from ocean to plate. At Da Yang Seafoods Kyle is leading the charge of developing a Groundfish operation as he wants to continue to help the local community. His devotion, drive, and positive attitude will help continue to raise awareness of the now abundant MSC-Certified groundfish resource. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/11c823bc-7e4d-49e1-acf9-aca90d242533/Angelina_Skowronski_MSC.jpg Team Angelina Skowronski - Board Member Angelina is the Market Development Manager, US West for Marine Stewardship Council. She has been in seafood for 10+ years starting as a "fish pitcher" in Homer, Alaska. Since then, she has worked on the docks for a number of seafood businesses and NGOs from Alaska to California, leading projects such as tuna RFMO capacity building workshops with UN FAO, B-Corp certification, and fostering supply chain and retailer partnerships. She holds an MBA and MA in International Environmental Policy from Middlebury Institute of International Studies at Monterey. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2850bb63-f866-450d-b837-590ded78da03/Joe+Hibbeln+07.15.23-1323665.jpg Team Joseph Hibbeln M.D. (CAPT, USPHS Ret.) - Board Advisor Dr. Hibbeln is a practicing psychiatrist and nutritional neuroscientist, and is recognized as one of the leading experts on the role of Omega-3 fatty acids for our physical and mental wellbeing. During his 28-year service as a clinical and basic science investigator at the National Institutes of Health, Dr. Hibbeln published a plethora of scientific articles, advancing our understanding of Omega-3 benefits, especially for neurological development and for the prevention and treatment of psychiatric conditions. He was also recently invited to present to the National Academy of Science, Engineering and Medicine to re-evaluate current US Dietary Advice regarding seafood . https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0f4669e2-ea06-4e65-bfa7-fcc7efa8a49d/Erick+Garman.jpg Team Erick Garman - Board Advisor For nearly a decade, Erick Garman has been a pivotal figure at the Oregon Department of Agriculture, serving as a Trade Development Manager. In this role, he has been instrumental in championing Oregon's food and agriculture products, especially seafood products, across local, domestic, and international markets. For example, his efforts have significantly elevated the profile of Oregon groundfish in key markets such as the United Kingdom, Netherlands, and Mexico. His commitment to working closely with small to mid-sized producers underscores his dedication to driving sales growth, expanding market access, and providing comprehensive regulatory guidance and export consulting services. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1574273732080-DAN87KCO1IK4LQ022D18/Chistina%2BDeWitt%2B4.jpg Team Christina DeWitt - Board Advisor Christina is a Seafood Scientist and Professor in the Department of Food Science & Technology at Oregon State University, where her focus lies on improving seafood utilization, quality and safety and the minimization of seafood processing waste. Christina is also Director of the OSU Seafood Research & Education Center in Astoria, OR and is currently serving as the interim Director of the Coastal Oregon Marine Experiment Station in Newport, OR. Moreover, Christina actively supports basic and applied science of seafood products through her service as the co-editor-in-chief of the Journal of Aquatic Food Product Technology. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1574274182210-TAZWXY5X63NBC8RKP4DA/Mike+Okoniewski+Positively+Groundfish.JPG Team Mike Okoniewski - Board Advisor Mike is a Senior Advisor for Processing Operations & Fisheries Policies at Pacific Seafood and a valued advisor to our team. He has been in the seafood industry for 50 years, primarily managing processing operations but also international sales, fisheries policy, and fishing. He has worked in WA, OR, CA, AK, & Canada in every major wild capture fishery such as salmon, groundfish, shrimp, halibut, crab, squid. Presently, he sits on over a dozen committees including MAFAC, Council advisory sub panel (CPSAS), Columbia River Basin Task force, & the Joint USA-Canada Whiting Treaty advisory panel. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1572558449869-TKFEVNGT7HWWNDHA5LIE/Melissa+Mahoney+President+Positively+Groundfish..jpg Team Melissa Mahoney - Board Advisor Melissa has spent 20+ years working on advancing the sustainability of US West Coast commercial fisheries, working across academic, governmental, and non-profit sectors. Through her work with the Nature Conservancy (2013-2016) and with the Environmental Defense Fund (2016-2022), she helped build community-based organizations dedicated to supporting and revitalizing the West Coast Groundfish fishery. In August 2022 Melissa became the Executive Director of the Monterey Bay Fisheries Trust. She also co-produced a film about fishermen called “Of the Sea”, bringing fishermen’s stories to the screen. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1572557650346-3O4YD49TBIU4Y2B7DVQB/Gil+Sylvia+Board+Advisor+Positively+Groundfish.jpg Team Gil Sylvia - Board Advisor Gil is a Marine Resource Economist and Professor in the Department of Applied Economics at Oregon State University, where his research focus is on fishery management, policy, and seafood marketing. Gil was also until recently the Director of the Coastal Oregon Marine Experiment Station (COMES), the largest applied marine research group in Oregon. At COMES he worked in close collaboration with the fishing and seafood industry, coastal communities, and management agencies to increase the benefits from utilizing and sustaining West Coast marine resources. https://www.positivelygroundfish.org/membership daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b4a253f0-155c-4fc9-b452-e98b4ce2185f/Members.png Membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1536191711156-OXX1XJLHGBEZ1PDJSHW7/high5.jpg Membership https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1536348431475-UAIJAV2G4SM9VLMEQ6RW/membership+call+to+action.png Membership https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1536279249794-206XQJPS8YKW4DZ41UJG/united+stakeholder+circle.png Membership https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1536190365074-56LT4RFUEIE5CCLT2PQ9/west+coast+groundfish+origin.png Membership https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596575903321-RCENY21LS8OEO8OT47XJ/Positively_Groundfish_Vote_And_Influence.png Membership Vote on important matters and influence the strategic direction and marketing programs of our organization. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596576105525-DWIGNTDLXYODGKDPI1R3/Positively_Groundfish_Research+2.png Membership Members get access to market information, consumer insights and marketing materials. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596575968961-WDNN1FC7YX1CCPZ9WH2Q/Positively_Groundfish_Promotion.png Membership Member organizations benefit from Positively Groundfish's promotion and marketing outreach. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596576159970-JKQVJBRKUV4D2YLB9MVB/Positively_Groundfish_Newsletter.jpg Membership Receive regular updates about our activity, insights and upcoming marketing opportunities. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596576007820-XYHGCREHJKMM0TOCOF2U/Positively_Groundfish_Referrals.png Membership Members benefit from referrals and representation by Positively Groundfish at trade fairs or buyer meetings. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1596576197452-WFDNHCNYAFL94NYRC020/Positively_Groundfish_Featured.png Membership Members' logos will be feature in our marketing materials, and members get access to our logo. https://www.positivelygroundfish.org/rockfish-in-thai-red-curry-sauce daily 0.75 2024-08-19 https://www.positivelygroundfish.org/pacific-dover-sole-in-miso-butter daily 0.75 2024-08-19 https://www.positivelygroundfish.org/rockfish-tostada-chervil-sauce daily 0.75 2024-09-12 https://www.positivelygroundfish.org/petrale-sole-ceviche-with-blood-orange-aguachile daily 0.75 2025-10-01 https://www.positivelygroundfish.org/so-la-rockfish-crudo daily 0.75 2024-08-19 https://www.positivelygroundfish.org/classic-pacific-dover-sole-smorrebrod daily 0.75 2024-08-17 https://www.positivelygroundfish.org/petrale-sole-escabeche-lollipop-1 daily 0.75 2025-06-01 https://www.positivelygroundfish.org/truly-northwest-rockfish-crudo daily 0.75 2024-08-19 https://www.positivelygroundfish.org/miso-black-cod daily 0.75 2024-08-17 https://www.positivelygroundfish.org/sole-brandade daily 0.75 2024-08-19 https://www.positivelygroundfish.org/sole-roll daily 0.75 2024-08-17 https://www.positivelygroundfish.org/oil-poached-sole daily 0.75 2024-08-17 https://www.positivelygroundfish.org/groundfish-info daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586459815892-1T5SZGI5G2VGXNBEXBM2/West+Coast+groundfish+rockfish+on+deck.jpg Groundfish Info - What are Groundfish? No, we’re not talking about fish that’s been ground up. “Groundfish” is an umbrella term that refers to many species of fish that dwell near the ocean floor. While there are numerous different groundfish fisheries around the world, Positively Groundfish exclusively works with the West Coast Groundfish fishery, which encompasses 90+ different species of fish that are native to the Pacific and abundant off the coast of California, Oregon and Washington state. This multi-species fishery includes over 50 species of Rockfish, 8 species of Sole, as well as Sablefish (Black Cod), Lingcod, Pacific Cod, Thornyheads, Flounders, Skates or Pacific Sanddabs. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587090018848-PWF8X1LEO19CH4V36180/Positively+Groundfish+Rockfish+illustration.png Groundfish Info Pacific Rockfish (Sebastes spp.); aka Rock Cod, Pacific Snapper Although you typically see it simply referred to as “Rockfish” on the menu, there are actually 50+ different Pacific Rockfish species of every imaginable coloring. They are prevalent along the entire West Coast of the United States from California to Alaska, and get their name from living in rocky habitats. Rockfish in general are slow-growing and long-lived species; although there is a broad spectrum of lifecycles within the genus, and commercially-fished species that end up in retailers and restaurants tend to be faster-growing and shorter-lived species. Fishery managers categorize rockfish species as near-shore (mainly for recreational fishing), midwater complex (Yellowtail, Widow, Canary) and deep bottom complex (Chilipepper, Boccacio, Thornyheads). The 10 most commonly commercially-fished rockfish species are certified sustainable by the Marine Stewardship Council (MSC), namely: Widow rockfish (Sebastes entomelas), Chilipepper rockfish (Sebastes goodei), Splitnose rockfish (Sebastes diploproa), Canary rockfish (Sebastes pinniger), Boccacio (Sebastes paucispinis), Darkblotched rockfish (Sebastes crameri), Yellowtail rockfish (Sebastes flavidus), Pacific ocean perch (Sebastes alutus), Shortspine thornyhead (Sebastolobus alascanus), Longspine thornyhead (Sebastolobus altivelis). To learn more go to NOAA Fishwatch https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146728226-YRXX96UFSBJM1W0B6N47/Positively+Groundfish+Lingcod+illustration.png Groundfish Info Lingcod (Ophiodon elongatus) aka Blue Cod, Greenling, Buffalo Cod Unlike the name suggests, a Lingcod is actually neither a Ling nor a Cod, but instead belongs to the Greenling family, just like sablefish. Their flesh is naturally a fantastic blue-green color when raw, but will turn snow-white when cooked. The Lingcod can be found all along the West Coast of the United States but are most abundant further north. It is a bottom-dwelling fish that can be found at depths of 1,500 feet or more. They are pretty aggressive predators that feed on smaller fish, squid, octopus or crab. Lingcod is a fast-growing species that can reach up to 5 feet in length and 80 lbs in weight, giving us big chunky flakey white fillets. They also sexually mature fast within 2-3 years, which has allowed this species to recover quickly from overfishing. Lingcod from the US West Coast - California, Oregon, Washington - has been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146759770-BIX8X9WCC0S0EBLMGFGF/Positively+Groundfish+black+cod+sablefish+illustration.png Groundfish Info Sablefish (Anoplopoma fimbria) aka Black Cod, Butterfish Sablefish, which is probably better known as Black Cod or Butterfish, can be found on the menus of fine dining restaurants around the world. That’s how good it is! It’s buttery, it’s mild and it flakes in perfect large chunks. Sablefish belongs to the greenling family, just like Lingcod. They are deep-sea fish that live in cold waters at depths of 650 - 9,000 feet all along the West Coast of the US, all the way into Alaska. They are highly migratory species in their juvenile stages, venturing as far as 1,200 miles. They are long-lived species that can live to 90 years old, although most of the commercially caught sablefish is less than 20 years old. They can reach up to 3 feet in length and start reproducing around age 5-6. Most of the commercially-fished Sablefish on the West Coast is caught using fixed gear (like pots). The Sablefish populations of Alaska, of British Columbia and the US West Coast (WA, OR, CA) are managed separately; but both U.S.-managed populations from the West Coast and Alaska have obtained Marine Stewardship Council certification. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146786525-MTD5FWKW2ATZYW1OO3OU/Positively+Groundfish+Thornyhead+illustration.png Groundfish Info Thornyhead (Sebastolobus spp.) aka Rockfish, Idiot cod Thornyheads are actually in the same family as Rockfish, and get their name from the thorny spine that runs across their cheeks. Thornyheads are deep-water species that are native to the Pacific between Baja California all the way to the Bering Sea, although the majority of catch comes into Oregon and California. They feed on shrimp, crabs, zooplankton, amphipods, and other benthic invertebrates. Thornyheads are slow-growing and long-lived species that can live to 80-100 years old. Longspine Thornyheads are on the smaller side reaching up to 15 inches in length, whereas the Shortspine Thornyheads can grow to twice that size to 30 inches. Both, the Shortspine Thornyhead and the Longspine Thornyhead, from the limited entry trawl fishery in CA, OR or WA are MSC-certified sustainable. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146842375-0A5G75HNVUWWTKICCYN8/Positively+Groundfish+Petrale+Sole+illustration.png Groundfish Info Petrale Sole (Eopsetta jordani) aka California sole Petrale Sole are actually right-eyed flounders rather than true soles. That means that as they grow up their left eye wanders across until both eyes are on the right side of their body. Petrale Sole are common all along the U.S. West Coast, typically on the outer continental shelf in waters of 330 to 500 feet depth. Like all flatfishes, they are well-adapted to live on or near the sea floor. They are a fast-growing and fast-maturing species, that can reach up to 2 feet in length. Commercially-caught Petrale Sole tends to be between 2-3 lbs. They can live to be 35 years old, although the majority don’t live past 17 years of age. They prey on shrimp and other crustaceans, as well as krill, pelagic fishes, brittle stars, and even juvenile Petrale Sole. :-\ Petrale Sole from California, Oregon and Washington have been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146872702-4TRY23MTL8VTBXK4B39B/Positively+Groundfish+Dover+Sole+illustration.png Groundfish Info Pacific Dover Sole (Microstomus pacificus) aka Slippery Sole Pacific Dover Sole are actually in the flounder family rather than true soles. They are right-eyed which means that both of their eyes are on the right side of their bodies. They take their name from their resemblance to European Dover Soles (Common Sole), but they must not be confused. Pacific Dover Sole are incredible abundant along the length of the West Coast from Baja California to Alaska. Like all flatfishes, they live near the ocean floor up to depths of 4,500 feet, typically in soft bottom habitats. They grow and mature fast, and can reach up to 30 inches long, and live up to 58 years of age. Typically, the females grow faster and bigger but live shorter lives. They feed on worms, bivalves, brittle stars, and other small bottom-dwelling crustaceans. Dover Sole from California, Oregon and Washington have been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146929152-684SG5ZQ8FUI9GQY6J64/Positively+Groundfish+Pacific+Ocean+Perch+illustration.png Groundfish Info Pacific Ocean Perch (Sebastes alutus) Pacific Ocean Perch is a species within the Rockfish Sebastes family, and has similar traits (and taste) to many other deep-water rockfish. Pacific Ocean Perch are native to the entire West Coast of the United States reaching all the way to the Aleutian Islands in Alaska, but are more commonly found from Oregon northward. They live in deeper waters and like rocky and sandy habitats. They are a slow-growing species that can get as big as 20 inches in length and 4 lbs in weight. They can reach the ripe age of 90+ years old, but they also wait until they are 10 years old to start reproducing. They feed on copepods, krill and other small fishes. Pacific Ocean Perch have been declared rebuilt and got MSC-certified sustainable in 2019. To learn more go to NOAA Fishwatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146963750-VPLN8JJFO4PVZCN16JPU/Positively+Groundfish+Starry+Flounder+illustration.png Groundfish Info Starry Flounder (Platichthys stellatus) The Starry Flounder is a gorgeous flatfish with its distinctive black and white/orange bars across its fins. It gets its beautiful name from the star-shaped scales that cover its body and give it a rough cheese-grater feel. It is classified as a right-eye Flounder, meaning that it ends up with both eyes on its right side. It is a comparatively large flatfish, reaching up to 3 feet in length and 20 lbs in weight, providing us with large chunky fillets. Starry Flounders are near-shore or even in-shore species that may swim well into the freshwater zone of estuaries. They have a large home range from Southern California all the way north to the Aleutian Islands in Alaska, as well as on the western side of the Pacific in Japan and Korea. They prefer sandy or gravel bottoms up to 1,200 feet depth, and like to feed on small clams, invertebrates, some larger fish and worms They also have some cool tricks up their sleeves (fins?): First, they can change their body color to match that of the environment/bottom giving them near perfect camouflage; and second, they can swim backwards. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147107045-BJ996QTC6IW15FDSJPVZ/Positively+Groundfish+Pacific+Sanddab+illustration.png Groundfish Info Pacific Sanddab (Citharichthys sordidus) Pacific Sanddabs are a type of left-eyed Flounder, meaning that both of their eyes are on the left side of their bodies. The fish have a sweet, soft texture that is uncommonly moist and mild. They are abundant along the entire West Coast of the US all the way to the Aleutian Islands. As the name suggests, Pacific Sanddabs live on sandy seafloors at typical depths of 120 - 300 feet, but as deep as 1,800 feet. They are real home bodies – they usually spend their entire lives within a 2-mile radius. Pacific Sanddabs are a pretty fast growing and maturing species, that spawn after just 2 or 3 years. They are a pretty small type of flatfish, generally reaching just 6-8 inches in length and weighing in at approximately ½ pound. Cute! Even their name is cute! However, they are notorious for eating anything that crosses their paths - small fishes, squid, octopus, an assortment of eggs, luminescent sea squirts, shrimp, crabs, or marine worms. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147045499-M3Z2779QKTW5OB5W6WZ1/Positively+Groundfish+Pacific+Cod+illustration.png Groundfish Info Pacific Cod (Gadus macrocephalus) aka Alaska Cod, True Cod, Grey Cod Pacific Cod is a bottom-dwelling fish from the family Gadidae and is thus related and similar to the Atlantic Cod, but it is a separate species and distinct population, and a very sustainably managed one at that. With its mild flakey fillets, it is an exceptionally versatile fish to cook with. Pacific Cod can be found from California to Alaska but are more common from Oregon northward. They are a schooling fish that live on the upper continental slope and the continental shelf edge at depth of 300-800 feet, where they feed on crustaceans, worms and other fish. They are a reasonably fast-growing and short-lived species with a lifespan of less than 20 years, and mature after 4-5 years. They can reach up to 6 feet in length, although the majority are around 2-3 feet. Pacific Cod from the West Coast (CA, OR, WA) are certified sustainable by the Marine Stewardship Council. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1588017563354-05E195BJIYW0QNOM3XJN/Pacific+whiting+Positively+Groundfish+illustration.png Groundfish Info Pacific Whiting (Mercluccius productus) aka Hake Pacific Whiting or Hake, is a ray-finned fish in the genus Merluccius. It is the biggest and most abundant fishery off the West Coast of the U.S., and thus is usually very good value for money. It is a healthy and well-managed fishery that is certified sustainable by the Marine Stewardship Council (MSC). Pacific Whiting is a schooling migratory species with a large home range from Baja California to the Gulf of Alaska. They are typically found 250 miles or more off-shore in midwater between 200-1,600 feet depth but may go as deep as 3,000 feet. As nocturnal feeders, they follow a daily vertical migration from the seabed to the surface. Pacific Whiting is a fast-growing species that can grow to 3 feet long. They mature fast at 2-4 years of age, but they are a relatively short-lived species that doesn’t live past the age of 15-20 years. Their diets include krill, shrimp, eulachon or Pacific herring. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146998089-53TRSR6A7TO16H81MWWO/Positively+Groundfish+Longnose+Skate+illustration.png Groundfish Info Longnose Skate (Raja rhina) The Longnose Skate is a species of ray, distinct for its very pointed nose. Skates, much like other rays and sharks, don't actually have any bones. Its triangular pectoral fins, which are usually referred to as “skate wings”, are the part we like to eat. Longnose Skates’ home range is the continental shelf from Baja California all the way to Alaska, typically at depths of 100 - 2,000 feet. They live on sandy or silty seafloors, often buried up to their eyes, perfectly camouflaged, waiting patiently for prey, such as small fishes, invertebrates, mollusks and worms. These skates grow slowly, mature at a late age and have low reproductive rates. They can grow to 4 or 5 feet, but typically average 2-3 feet in total length. Their life span is currently not fully understood, although individuals up to 13 years of age have been reported. Their “wings” have a unique texture and taste similar to lobster or scallops – and are revered by those in the know. So while they are still a little known secret here in the United States, they are a valued staple in French or Latin American cuisines. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474489787-O7V73OO2XBTPLRJ4H825/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.05.jpg Groundfish Info - Abundant And Growing FISH Populations West Coast groundfish is one of the most positive sustainability success stories around - NOAA hails it the “comeback of the century”. Following a serious population decline of several of its commercially fished species’ during the 90s and being declared a federal disaster in 2000, this fishery has bounced back to remarkably abundant and ever-growing levels thanks to a total commitment to sustainability by all of its stakeholders. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586472828923-AONAW04W4W2P28SA03LY/Screen+Shot+2020-04-09+at+15.45.31.png Groundfish Info - A SOLID FISHERY MANAgement process The West Coast groundfish fishery is subject to a rigorous management process through the federally appointed Pacific Fishery Management Council that will ensure the fishery’s continued abundance in future. This entails scientifically set limits on total catch, an individual fishing quota scheme, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats, or gear that minimizes by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474548050-WWD7BILSTNZFAG91M9MS/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.45.jpg Groundfish Info - 100% monitored + Independently certified Our fishermen are 100% accountable for their catch. Every single commercial boat that catches West Coast groundfish has an independent observer or an electronic monitoring system on board to ensure compliance and complete record keeping. And since 2014, all major commercially fished West Coast groundfish species have earned certification by the Marine Stewardship Council (MSC), the gold standard for seafood sustainability., and are rated “Best Choice” by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474210210-OQ3XNE1O2QP61RY2L9CN/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.55.jpg Groundfish Info - keeping it local The average seafood product consumed in the US clocks up well over 5,000 food miles. In contrast, West Coast groundfish species are caught and filleted locally on the US West Coast. Keeping it local drastically minimizes food miles and our fishery’s carbon footprint, but also maximizes our product freshness and quality. And of course, eating local supports our West Coast fishing communities and rewards our hard-working fishermen that have been committed to sustainable practices for decades. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586496828145-7G6FFG8DVNACT84XA41L/NOAA+logo.png Groundfish Info Click here to go to NOAA Fisheries https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586497082727-8MBA7LV4SY4ZSMBK4L7Y/pfmc-classic-logo-invert.png Groundfish Info Click to go to PFMC https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586498179608-B215QKLDSIFIFB2KRHVL/Screen%252BShot%252B2020-04-09%252Bat%252B22.53.58.jpg Groundfish Info Click here to go to MSC https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586497859046-7HKQO8TCH6STA697NQYO/tumblr_static_cwja07luk6go0408g8wwc8kk0.jpg Groundfish Info Click here to go to Seafood Watch https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586977089026-5IQRZCQXUPXCAELDFEWF/limage-356-153-photo.png Groundfish Info Go to FishChoice https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586977559301-SEYPB7X4QTXGIBHFVT18/edf+black+and+white.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586553213649-BZMJAPBZ16KD6EVIHXVJ/Positively%252BGroundfish%252Bsustainable%252Bfishing.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586550949307-7FAB45KRZFBZKR7CJLNM/white+tile.png Groundfish Info - WILD & 100% NATURE-MADE It doesn’t get more ‘natural’ and ‘real’ than wild. All West Coast groundfish species are wild-caught species native to the West Coast of the US. And because they are wild, it requires no land, no fresh water, no feed, nor any chemicals, antibiotics or hormones to ‘produce’ this protein. No adulterating. Just nature at its best. The way it’s been for millennia. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586551446349-NZ55H2WQD0LQ3F6ZKWKP/Screen+Shot+2020-04-10+at+13.32.17.png Groundfish Info - CLEANEST lEANEST Protein-est West Coast rockfish are exceptionally high in protein (18.4g of protein/100g fillet) and very low in fat (1.3g of fat/100g fillet) and calories (90 kcal/100g fillet). That means that 82% of its calories come from protein - which is twice as high as the protein % of eggs or lean beef steaks. Mind blown! So if you want to optimize your protein intake, rockfish and sole are a truly smart choice. Check out nutritional facts here >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587091408311-6D28HQ5EWEZRTUDC3MI1/Screen+Shot+2020-04-16+at+19.42.37.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586552087324-N51XSQ0X5TZ1R4NFRB94/healthy+high+protein+rockfish.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586551811138-94XPJJVP5F1YKBW7ZBTY/healthy+Rockfish+and+sole.png Groundfish Info - Full of nutritional goodness West Coast Groundfish are rich in essential Omega-3 fatty acids, which support heart health, brain function and joint mobility. In fact, rockfish has 2x more Omega-3 than shrimp or Atlantic cod, 6x more Omega-3 than tilapia, and 10x more than chicken. Rockfish are also exceptionally good sources of selenium (63μg/100g fillet), which helps fight inflammation and support heart health, as well as Vitamin D and E, which are important for a strong immune system and brain function. Check out nutritional facts here >> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586552486385-ZS2B4IXACZ66RPLSB3PH/dark+orange+tile.png Groundfish Info - SEAFOOD YOU CAN TRUST West Coast groundfish are caught by small boats (i.e. 1-3 crew) and filleted locally on the US West Coast in modern facilities, following strict US food safety practices and regulations. This safeguards the product’s freshness, safety and quality, and therefore your eating pleasure. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586890940999-FESKMY7C5T9FMMWKIQF2/DSC_7765.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586814209887-43T91DB77AG3797OLLF3/246-2466460_usda-ars-research-grapes-obesity-usda-agricultural-research.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586814297477-4CUM8Y8G2PIHC03DC897/current-guidelines-puzzle.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586812509154-OE9BUHWLCG45ZBVEXS28/SNP%2Blogo.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586812887990-1LTF2BND2S4T2ZMA65GX/todays+dietitian.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586887252414-YTY1MU0XOZ62KIJGOUJY/orange1+tile.png Groundfish Info - Mild Flakey White Fish Their clean, sweet taste is easy on the palette, and beautifully carries sauces, be they subtle or intense. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889431805-I7NAGHZK97H8I1NEYSXH/Sauteed%2BRockfish.jpg Groundfish Info Sautéed Pacific Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586887839183-4YPLO6OVROVAPN1232K5/dark+orange+tile.png Groundfish Info - A Versatile protein West Coast groundfish species lend themselves to countless cuisines and preparation methods. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586888753265-UXVIPCNSDJC953OKKBG4/GF191007-612.jpeg Groundfish Info Rockfish Trio https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586896048005-NCC4VHZRXVF2ERZYCQYK/plus%2Bon%2Bblack.jpg Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889526401-SI1PXR46F89GS8ROGFSX/_87A4979.jpg Groundfish Info Skin-on Sautéed Lingcod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586888394474-R1MC17CF1JNAXTOSYO40/orange+2+tile.jpg Groundfish Info - FAST & Easy TO COOK Most preparations of our groundfish take but a few minutes. These really are nature’s original fast food. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586890512279-T29IGSWSFNIZ1MNPTISX/_87A4742.jpg Groundfish Info Rockfish fillet (skinless, boneless) https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889197037-8Y46SA07ICRZYTKR4NZG/white+tile.png Groundfish Info - LOCAL FRESHNESS Eating local means eating fresh, and that translates directly into great quality and superb taste. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086882949-X4JDG8QTTFJEELD5KXSZ/Positively+Groundfish+Pacific+Rockfish+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086951047-MWEWSS799Q5LXCW9KADR/Positively+Groundfish+lingcod+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086996194-GDFGA11J1HC0GXHY7NMQ/Positively+Groundfish+sablefish+black+cod+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087231133-ZYF3OVP9FQ29GVC9H75A/Positively+Groundfish+Thornyhead+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087315722-BABZGKD99B6SV4T8GSQQ/Positively+Groundfish+Petrale+Sole+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087508501-LS8GLQ7JVO3VA5R6746Z/Positively+Groundfish+Pacific+Dover+Sole+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087278193-WEP5ZYYIFRZHDUBH1RKM/Positively+Groundfish+Pacific+Ocean+Perch+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087411077-PBZ9DZO30KN2DT21E3S7/Positively+Groundfish+Starry+Flounder+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087465554-VPZE4ADCF950HJ0UMB6G/Positively+Groundfish+Longnose+Skate+species+guide.png Groundfish Info https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586645977626-BB3RVI4PUPXJJ2TJAYH1/SOLE-CEVICHE-NORIE-PUREE-FRONT-PRINT.jpg Groundfish Info - Positively Groundfish’s Ceviche of Petrale Sole/Pacific Dover Sole with Bloodorange Aguachile and Nori Puree Positively Groundfish’s Ceviche of Petrale Sole/Pacific Dover Sole with Bloodorange Aguachile and Nori Puree https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642818859-04F66119MSCM5FCP4LWJ/MISO-BLACK-COD-FRONT-WEB.jpg Groundfish Info - Positively Groundfish's Miso Marinated Black Cod on Potato Espuma and Nori Puree Positively Groundfish's Miso Marinated Black Cod on Potato Espuma and Nori Puree https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642804645-EUFBQTG6C51BFDG5GLFN/SOLE-ROLLS-FRONT-WEB.jpg Groundfish Info - Herbed Petrale Sole Rolls with Roasted Red Pepper Coulis Positively Groundfish’s Herbed Petrale Sole Rolls with Roasted Red Pepper Coulis and Herbed Panko Crust https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642761711-XC6MJ28ZEOWDJHJ1KU4B/ZESTY-CHERVIL-ROCKFISH-TOSTADA-FRONT-PRINT.jpg Groundfish Info - Rockfish Tostada with Zesty Chervil Sauce Rockfish Tostada with Zesty Chervil Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147728444-MB1CJGI69DU0BTMX2NRD/TATAKI-FRONT-WEB.jpg Groundfish Info - Rockfish Tataki with Sesame Crust and Ginger Sesame Dressing Rockfish Tataki with Sesame Crust and Ginger Sesame Dressing https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642876516-Z38XO5U448NU4QGYU3X4/GRAVLAX-FRONT-WEB.jpg Groundfish Info - Citrus-Cured Petrale/Dover Sole Gravlax with Whipped Cream Cheese Citrus-Cured Petrale/Dover Sole Gravlax with Whipped Cream Cheese https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642935590-8CYE0GZ5R155VJO099GJ/ROCKFISH-RED-FRONT-PRINT.jpg Groundfish Info - Pacific Rockfish in Red Thai Curry Sauce Positively Groundfish’s Pacific Rockfish in Red Thai Curry Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642953046-5IXC988WYS3LQLGDKWND/SOLE-SMORREBROD-FRONT-PRINT.jpg Groundfish Info - Dover Sole Smorrebrod Positively Groundfish’s Classic Dover Sole Smorrebrod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643045756-UTAH6AFNBZHP8NBNUGXD/TRULY-NW-ROCKFISH-FRONT-PRINT.jpg Groundfish Info - PNW-style Rockfish Crudo with Browned Butter Vinaigrette and Toasted Hazelnuts Positively Groundfish’s PNW-style Rockfish Crudo with Browned Butter Vinaigrette and Toasted Hazelnuts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643074283-N6JPUEEK9B5U0DYQM6H1/WINTER-SOLE-BRANDADE-FRONT-PRINT.jpg Groundfish Info - Pacific Dover Sole Brandade Positively Groundfish’s Pacific Dover Sole Brandade perfect for cozy Winter Days https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643115951-DYYWWLDS9Y24ZGNZG7EC/ROCKFISH-LA-CRUDO-FRONT-PRINT-BLEED.jpg Groundfish Info - "So L.A." Pacific Rockfish Crudo with Avocado Mousse and Pickled Shallots Positively Groundfish’s "So L.A." Pacific Rockfish Crudo with Avocado Mousse and Pickled Shallots https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643141392-TBP3SVCGQUHG7OSR946T/OIL-POACHED-PETRALE-SOLE-FRONT-PRINT.jpg Groundfish Info - Herbed Oil-poached Petrale Sole with Herb Relish Herbed Oil-poached Petrale Sole with Herb Relish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643167063-OR3WPO9Y0YJYY5BYZISE/SOLE-ESCABECHE-LOLLIPOP-FRONT-PRINT.jpg Groundfish Info - Dover Sole Escabeche Lollipop with Saffron Aioli Positively Groundfish’s Dover Sole Escabeche Lollipop with Saffron Aioli https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643193728-FT1V042SLJOYLP4B8961/SOLE-MISO-FRONT-PRINT.jpg Groundfish Info - Petrale Sole in Miso Butter Positively Groundfish’s Simple Petrale Sole in Miso Butter https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586982907784-GFGV9YKSHSZV8Q0N9WS5/Grilled%2BRockfish%2Btacos.jpg Groundfish Info Renee Nicole’s Kitchen Grilled Rockfish Tacos https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586982952187-21RGI48OOF2SM2ZAW8YS/Panko%2BCrusted%2BOven-Fried%2BRockfish%2B.jpg Groundfish Info Renee Nicole’s Kitchen Panko Crusted Oven Fried Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586985088920-B8SMVYFMAWLZP7EI2LT8/rockfish-artichokes-citrus-lemon-caper-browned-butter-su.jpg Groundfish Info Sunset Magazine Roasted Rockfish with Artichokes, Citrus, and Lemon-Caper Browned Butter https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586985635088-WNABKWR1GRSVO17RJJ3C/Inspired+Taste+Parchment+Paper+Baked+Rockfish.jpg Groundfish Info Inspired Taste Easy Baked Rockfish in Parchment with Orange and Olives https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586984377605-7DH1IE3V1IO27O271OTA/Rockfish+Bouillabaisse.jpg Groundfish Info Pacific Seafood Rockfish Bouillabaisse https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586984081372-HI7APZS8OIXMJVMRP2MM/Pacific+Seafood+Mexican+Rockfish+Ceviche.png Groundfish Info Pacific Seafood Mexican-style Rockfish Ceviche https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586983574139-HTVPPB1CP5IK0O28145C/Real%2BGood%2BFish%2Bwhole%2Bgrilled%2Brockfish.jpg Groundfish Info Real Good Fish Mediterranean Grilled Whole Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586988076763-YQ6LMZIKZQ66JMOB2KQK/rockfish%2Bchowder.jpg Groundfish Info Real Good Fish Rockfish Chowder https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586986401081-W0VDNSRT78T1BUNZV9F5/Dover+Sole+Roulade.png Groundfish Info Pacific Seafood Pacific Dover Sole Roulade https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586987795676-G9NCVN9Q1ETKDY29N8AP/Baked+Dover+Sole+Mediterranean.jpg Groundfish Info The Mediterranean Dish Baked Dover Sole Fillet, the Mediterranean Way https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586986749487-EDN5LXX3AKIWF07VQIY7/petrale-sole-with-lemon-shallot-brussels-sprouts-recipe.jpg Groundfish Info Bon Appétit Magazine Petrale Sole with Lemon Shallot Brussel Sprouts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586987432532-VQOQUWGO0XU3OXWJER5O/Sauteed+Petrale+Sole.jpg Groundfish Info Simple Recipes Sautéed Petrale Sole in Herb Butter Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586989029385-DDITY0HA2VHC7HVTGT3Q/Karista+Bennett+Ling+Cod+.png Groundfish Info Karista Bennett Lingcod with Summer Spanish Salsa Verde https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586990622722-L7PMUF4D9938STLJH380/sousvide%2Blingcod.jpg Groundfish Info Sous Vide Ways Sous Vide Lingcod in Ginger and Garlic Broth Udon Soup https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586992523128-Q2WL5ZJPK23SDCS99PGI/Grilled+Lingcod.jpg Groundfish Info Or Whatever You Do Grilled Lingcod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586989887102-PO7F73B8KCMSCXIW2ACX/Crusted%2BLingcod.jpg Groundfish Info AllRecipes.com Pan-Seared and Crusted Ling Cod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586991992852-KBTE841M1KAGHJIQ0PQR/Kitchn+Nobu%27s+miso+marinated+black+cod.jpeg Groundfish Info The Kitchn Nobu’s Miso-marinated Black Cod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586991768299-HV5ETSTTHJRVVSP9K71R/Roberta%27s+Cookbook+Goop+smoked_sablefish.jpg Groundfish Info Goop Smoked Sablefish on English Muffin https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586992931818-9C775U1RTN5G2CPKHU2Y/JBF+newman-black-cod-bourgeois.jpg Groundfish Info James Beard Foundation Poached Black Cod With Sausage-spiced Butter Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586992288514-PRJHZX6WJ3RYUABFRXE3/Pacific+Seafood+Sriracha+Honey+Broiled+Sablefish.jpg Groundfish Info Pacific Seafood Sriracha Honey Broiled Sablefish https://www.positivelygroundfish.org/rockfish-tataki daily 0.75 2024-08-17 https://www.positivelygroundfish.org/sole-gravlax daily 0.75 2024-08-17 https://www.positivelygroundfish.org/nutrition daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5343a716-07ce-4820-a806-f3fe99b76412/West+coast+groundfish+nutritional+analysis.png Nutrient Content - A new nutritional study Up until recently, there was no species-specific nutrient information available for West Coast Groundfish species. So in 2022, we set out to fill this knowledge gap and commissioned Exact Scientific Services Lab, a certified food analysis lab in Bellingham, WA, to carry out an independent study of 10 of the most common groundfish species. The analysis revealed that West Coast groundfish species are some of the most nutritious foods in existence, not just compared to other seafood, but all animal proteins. According to the USDA’s Dietary Guidelines for Americans we are advised to eat seafood at least twice per week to get enough of the important nutrients contained in seafood, especially essential Omega-3 fatty acids (DHA + EPA). While seafood is generally healthy, some species analyzed in this new study pack a much greater nutritional punch than other popular species and are especially good for us. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864937415-A71XCDPKU3LY8641UKRR/Canary+Rockfish+Nutrient+Information.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864945276-C0QLAMXZKF5B72M6NXUF/Yellowtail+Rockfish+Nutrient+Information.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864937386-K1K188GBPZTM2UA9M545/Chilipepper+Rockfish+Nutrient+Information.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864944497-5DHEMIWA6LP9ASUOY39E/Widow+Rockfish+Nutrient+Information.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864893823-2GA93NG4ZK8T9VHF549T/Pacific+Dover+Sole+Nutrient+Information.png Nutrient 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Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296089444-XU1NPZ53ZA3ZFUGE43H6/Selenium+4.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296090684-NQDGT7SHTLUHMIWDO5GZ/Selenium+5.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296090821-SBXLY4T7QIKKNM48XT6G/Selenium+6.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296091531-05IM6X9RV9BIAV91H9DL/Selenium+7.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296091662-7VRAAC3WJQ3297AZFGBN/Selenium+8.png Nutrient Content https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1676296274759-SGJLABVE4N34L0AQY37H/Selenium+9.png Nutrient Content https://www.positivelygroundfish.org/recipes daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586645977626-BB3RVI4PUPXJJ2TJAYH1/SOLE-CEVICHE-NORIE-PUREE-FRONT-PRINT.jpg Recipes & Cooking Guides - Positively Groundfish’s Ceviche of Petrale Sole/Pacific Dover Sole with Bloodorange Aguachile and Nori Puree (Copy) Positively Groundfish’s Ceviche of Petrale Sole/Pacific Dover Sole with Bloodorange Aguachile and Nori Puree https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642818859-04F66119MSCM5FCP4LWJ/MISO-BLACK-COD-FRONT-WEB.jpg Recipes & Cooking Guides - Positively Groundfish's Miso Marinated Black Cod on Potato Espuma and Nori Puree (Copy) Positively Groundfish's Miso Marinated Black Cod on Potato Espuma and Nori Puree https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642804645-EUFBQTG6C51BFDG5GLFN/SOLE-ROLLS-FRONT-WEB.jpg Recipes & Cooking Guides - Herbed Petrale Sole Rolls with Roasted Red Pepper Coulis (Copy) Positively Groundfish’s Herbed Petrale Sole Rolls with Roasted Red Pepper Coulis and Herbed Panko Crust https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642761711-XC6MJ28ZEOWDJHJ1KU4B/ZESTY-CHERVIL-ROCKFISH-TOSTADA-FRONT-PRINT.jpg Recipes & Cooking Guides - Rockfish Tostada with Zesty Chervil Sauce (Copy) Rockfish Tostada with Zesty Chervil Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147728444-MB1CJGI69DU0BTMX2NRD/TATAKI-FRONT-WEB.jpg Recipes & Cooking Guides - Rockfish Tataki with Sesame Crust and Ginger Sesame Dressing (Copy) Rockfish Tataki with Sesame Crust and Ginger Sesame Dressing https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642876516-Z38XO5U448NU4QGYU3X4/GRAVLAX-FRONT-WEB.jpg Recipes & Cooking Guides - Citrus-Cured Petrale/Dover Sole Gravlax with Whipped Cream Cheese (Copy) Citrus-Cured Petrale/Dover Sole Gravlax with Whipped Cream Cheese https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642935590-8CYE0GZ5R155VJO099GJ/ROCKFISH-RED-FRONT-PRINT.jpg Recipes & Cooking Guides - Pacific Rockfish in Red Thai Curry Sauce (Copy) Positively Groundfish’s Pacific Rockfish in Red Thai Curry Sauce https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642953046-5IXC988WYS3LQLGDKWND/SOLE-SMORREBROD-FRONT-PRINT.jpg Recipes & Cooking Guides - Dover Sole Smorrebrod (Copy) Positively Groundfish’s Classic Dover Sole Smorrebrod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643045756-UTAH6AFNBZHP8NBNUGXD/TRULY-NW-ROCKFISH-FRONT-PRINT.jpg Recipes & Cooking Guides - PNW-style Rockfish Crudo with Browned Butter Vinaigrette and Toasted Hazelnuts (Copy) Positively Groundfish’s PNW-style Rockfish Crudo with Browned Butter Vinaigrette and Toasted Hazelnuts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643074283-N6JPUEEK9B5U0DYQM6H1/WINTER-SOLE-BRANDADE-FRONT-PRINT.jpg Recipes & Cooking Guides - Pacific Dover Sole Brandade (Copy) Positively Groundfish’s Pacific Dover Sole Brandade perfect for cozy Winter Days https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643115951-DYYWWLDS9Y24ZGNZG7EC/ROCKFISH-LA-CRUDO-FRONT-PRINT-BLEED.jpg Recipes & Cooking Guides - "So L.A." Pacific Rockfish Crudo with Avocado Mousse and Pickled Shallots (Copy) Positively Groundfish’s "So L.A." Pacific Rockfish Crudo with Avocado Mousse and Pickled Shallots https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643141392-TBP3SVCGQUHG7OSR946T/OIL-POACHED-PETRALE-SOLE-FRONT-PRINT.jpg Recipes & Cooking Guides - Herbed Oil-poached Petrale Sole with Herb Relish (Copy) Herbed Oil-poached Petrale Sole with Herb Relish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643167063-OR3WPO9Y0YJYY5BYZISE/SOLE-ESCABECHE-LOLLIPOP-FRONT-PRINT.jpg Recipes & Cooking Guides - Dover Sole Escabeche Lollipop with Saffron Aioli (Copy) Positively Groundfish’s Dover Sole Escabeche Lollipop with Saffron Aioli https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643193728-FT1V042SLJOYLP4B8961/SOLE-MISO-FRONT-PRINT.jpg Recipes & Cooking Guides - Petrale Sole in Miso Butter (Copy) Positively Groundfish’s Simple Petrale Sole in Miso Butter https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086882949-X4JDG8QTTFJEELD5KXSZ/Positively+Groundfish+Pacific+Rockfish+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086951047-MWEWSS799Q5LXCW9KADR/Positively+Groundfish+lingcod+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587086996194-GDFGA11J1HC0GXHY7NMQ/Positively+Groundfish+sablefish+black+cod+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087231133-ZYF3OVP9FQ29GVC9H75A/Positively+Groundfish+Thornyhead+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087315722-BABZGKD99B6SV4T8GSQQ/Positively+Groundfish+Petrale+Sole+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1624575312051-UCQG0SJIHB7M8IOKYWF9/Pacific+Dover+Sole+cooking+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087278193-WEP5ZYYIFRZHDUBH1RKM/Positively+Groundfish+Pacific+Ocean+Perch+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087411077-PBZ9DZO30KN2DT21E3S7/Positively+Groundfish+Starry+Flounder+species+guide.png Recipes & Cooking Guides https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587087465554-VPZE4ADCF950HJ0UMB6G/Positively+Groundfish+Longnose+Skate+species+guide.png Recipes & Cooking Guides https://www.positivelygroundfish.org/groundfish-101 daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586459815892-1T5SZGI5G2VGXNBEXBM2/West+Coast+groundfish+rockfish+on+deck.jpg Groundfish 101 - What are Groundfish? No, we’re not talking about fish that’s been ground up. “Groundfish” is an umbrella term that refers to many species of fish that dwell near the ocean floor. While there are numerous different groundfish fisheries around the world, Positively Groundfish exclusively works with the West Coast Groundfish fishery, which encompasses 90+ different species of fish that are native to the Pacific and abundant off the coast of California, Oregon and Washington state. This multi-species fishery includes over 50 species of Rockfish, 8 species of Sole, as well as Sablefish (Black Cod), Lingcod, Pacific Cod, Thornyheads, Flounders, Skates or Pacific Sanddabs. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/525b8d5e-6386-4331-980a-358ad04f13da/Canary+Rockfish+tile.png Groundfish 101 Pacific Rockfish (Sebastes spp.); aka Rock Cod, Pacific Snapper Although you typically see it simply referred to as “Rockfish” on the menu, there are actually 50+ different Pacific Rockfish species of every imaginable coloring. They are prevalent along the entire West Coast of the United States from California to Alaska, and get their name from living in rocky habitats. Rockfish in general are slow-growing and long-lived species; although there is a broad spectrum of lifecycles within the genus, and commercially-fished species that end up in retailers and restaurants tend to be faster-growing and shorter-lived species. Fishery managers categorize rockfish species as near-shore (mainly for recreational fishing), midwater complex (Yellowtail, Widow, Canary) and deep bottom complex (Chilipepper, Boccacio, Thornyheads). The 10 most commonly commercially-fished rockfish species are certified sustainable by the Marine Stewardship Council (MSC), namely: Widow rockfish (Sebastes entomelas), Chilipepper rockfish (Sebastes goodei), Splitnose rockfish (Sebastes diploproa), Canary rockfish (Sebastes pinniger), Boccacio (Sebastes paucispinis), Darkblotched rockfish (Sebastes crameri), Yellowtail rockfish (Sebastes flavidus), Pacific ocean perch (Sebastes alutus), Shortspine thornyhead (Sebastolobus alascanus), Longspine thornyhead (Sebastolobus altivelis). To learn more go to NOAA Fishwatch https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146728226-YRXX96UFSBJM1W0B6N47/Positively+Groundfish+Lingcod+illustration.png Groundfish 101 Lingcod (Ophiodon elongatus) aka Blue Cod, Greenling, Buffalo Cod Unlike the name suggests, a Lingcod is actually neither a Ling nor a Cod, but instead belongs to the Greenling family. Sometimes their flesh is naturally a fantastic blue-green color when raw, but will turn snow-white when cooked. The Lingcod can be found all along the West Coast of the United States but are most abundant further north. It is a bottom-dwelling fish that can be found at depths of 1,500 feet or more. They are pretty aggressive predators that feed on smaller fish, squid, octopus or crab. Lingcod is a fast-growing species that can reach up to 5 feet in length and 80 lbs in weight, giving us big chunky flakey white fillets. They also sexually mature fast within 2-3 years, which has allowed this species to recover quickly from overfishing. Lingcod from the US West Coast - California, Oregon, Washington - has been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146759770-BIX8X9WCC0S0EBLMGFGF/Positively+Groundfish+black+cod+sablefish+illustration.png Groundfish 101 Sablefish (Anoplopoma fimbria) aka Black Cod, Butterfish Sablefish, which is probably better known as Black Cod or Butterfish, can be found on the menus of fine dining restaurants around the world. That’s how good it is! It’s buttery, it’s mild and it flakes in perfect large chunks. Sablefish belongs to the Anoplopomatidae family, and is the only species in the genus Anoplopoma. They are deep-sea fish that live in cold waters at depths of 650 - 9,000 feet all along the West Coast of the US, all the way into Alaska. They are highly migratory species in their juvenile stages, venturing as far as 1,200 miles. They are long-lived species that can live to 90 years old, although most of the commercially caught sablefish is less than 20 years old. They can reach up to 3 feet in length and start reproducing around age 5-6. Most of the commercially-fished Sablefish on the West Coast is caught using fixed gear (like pots). The Sablefish populations of Alaska, of British Columbia and the US West Coast (WA, OR, CA) are managed separately; but both U.S.-managed populations from the West Coast and Alaska have obtained Marine Stewardship Council certification. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146786525-MTD5FWKW2ATZYW1OO3OU/Positively+Groundfish+Thornyhead+illustration.png Groundfish 101 Thornyhead (Sebastolobus spp.) aka Rockfish, Idiot cod Thornyheads are actually in the same family as Rockfish, and get their name from the thorny spine that runs across their cheeks. Thornyheads are deep-water species that are native to the Pacific between Baja California all the way to the Bering Sea, although the majority of catch comes into Oregon and California. They feed on shrimp, crabs, zooplankton, amphipods, and other benthic invertebrates. Thornyheads are slow-growing and long-lived species that can live to 80-100 years old. Longspine Thornyheads are on the smaller side reaching up to 15 inches in length, whereas the Shortspine Thornyheads can grow to twice that size to 30 inches. Both, the Shortspine Thornyhead and the Longspine Thornyhead, from the limited entry trawl fishery in CA, OR or WA are MSC-certified sustainable. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146842375-0A5G75HNVUWWTKICCYN8/Positively+Groundfish+Petrale+Sole+illustration.png Groundfish 101 Petrale Sole (Eopsetta jordani) aka California sole Petrale Sole are actually right-eyed flounders rather than true soles. That means that as they grow up their left eye wanders across until both eyes are on the right side of their body. Petrale Sole are common all along the U.S. West Coast, typically on the outer continental shelf in waters of 330 to 500 feet depth. Like all flatfishes, they are well-adapted to live on or near the sea floor. They are a fast-growing and fast-maturing species, that can reach up to 2 feet in length. Commercially-caught Petrale Sole tends to be between 2-3 lbs. They can live to be 35 years old, although the majority don’t live past 17 years of age. They prey on shrimp and other crustaceans, as well as krill, pelagic fishes, brittle stars, and even juvenile Petrale Sole. :-\ Petrale Sole from California, Oregon and Washington have been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/04e62fcf-1f5b-445c-a213-e7290b2e2ca9/Pacific+Dover+Sole+tile.png Groundfish 101 Pacific Dover Sole (Microstomus pacificus) aka Slippery Sole Pacific Dover Sole are actually in the flounder family rather than true soles. They are right-eyed which means that both of their eyes are on the right side of their bodies. They take their name from their resemblance to European Dover Soles (Common Sole), but they must not be confused. Pacific Dover Sole are incredible abundant along the length of the West Coast from Baja California to Alaska. Like all flatfishes, they live near the ocean floor up to depths of 4,500 feet, typically in soft bottom habitats. They grow and mature fast, and can reach up to 30 inches long, and live up to 58 years of age. Typically, the females grow faster and bigger but live shorter lives. They feed on worms, bivalves, brittle stars, and other small bottom-dwelling crustaceans. Dover Sole from California, Oregon and Washington have been certified sustainable by the Marine Stewardship Council (MSC) since 2014. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6a6b82bc-849c-498f-84b0-71bb8292291b/Pacific+Ocean+Perch+tile.png Groundfish 101 Pacific Ocean Perch (Sebastes alutus) Pacific Ocean Perch is a species within the Rockfish Sebastes family, and has similar traits (and taste) to many other deep-water rockfish. Pacific Ocean Perch are native to the entire West Coast of the United States reaching all the way to the Aleutian Islands in Alaska, but are more commonly found from Oregon northward. They live in deeper waters and like rocky and sandy habitats. They are a slow-growing species that can get as big as 20 inches in length and 4 lbs in weight. They can reach the ripe age of 90+ years old, but they also wait until they are 10 years old to start reproducing. They feed on copepods, krill and other small fishes. Pacific Ocean Perch have been declared rebuilt and got MSC-certified sustainable in 2019. To learn more go to NOAA Fishwatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146963750-VPLN8JJFO4PVZCN16JPU/Positively+Groundfish+Starry+Flounder+illustration.png Groundfish 101 Starry Flounder (Platichthys stellatus) The Starry Flounder is a gorgeous flatfish with its distinctive black and white/orange bars across its fins. It gets its beautiful name from the star-shaped scales that cover its body and give it a rough cheese-grater feel. It is classified as a right-eye Flounder, meaning that it ends up with both eyes on its right side. It is a comparatively large flatfish, reaching up to 3 feet in length and 20 lbs in weight, providing us with large chunky fillets. Starry Flounders are near-shore or even in-shore species that may swim well into the freshwater zone of estuaries. They have a large home range from Southern California all the way north to the Aleutian Islands in Alaska, as well as on the western side of the Pacific in Japan and Korea. They prefer sandy or gravel bottoms up to 1,200 feet depth, and like to feed on small clams, invertebrates, some larger fish and worms They also have some cool tricks up their sleeves (fins?): First, they can change their body color to match that of the environment/bottom giving them near perfect camouflage; and second, they can swim backwards. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147107045-BJ996QTC6IW15FDSJPVZ/Positively+Groundfish+Pacific+Sanddab+illustration.png Groundfish 101 Pacific Sanddab (Citharichthys sordidus) Pacific Sanddabs are a type of left-eyed Flounder, meaning that both of their eyes are on the left side of their bodies. The fish have a sweet, soft texture that is uncommonly moist and mild. They are abundant along the entire West Coast of the US all the way to the Aleutian Islands. As the name suggests, Pacific Sanddabs live on sandy seafloors at typical depths of 120 - 300 feet, but as deep as 1,800 feet. They are real home bodies – they usually spend their entire lives within a 2-mile radius. Pacific Sanddabs are a pretty fast growing and maturing species, that spawn after just 2 or 3 years. They are a pretty small type of flatfish, generally reaching just 6-8 inches in length and weighing in at approximately ½ pound. Cute! Even their name is cute! However, they are notorious for eating anything that crosses their paths - small fishes, squid, octopus, an assortment of eggs, luminescent sea squirts, shrimp, crabs, or marine worms. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587147045499-M3Z2779QKTW5OB5W6WZ1/Positively+Groundfish+Pacific+Cod+illustration.png Groundfish 101 Pacific Cod (Gadus macrocephalus) aka Alaska Cod, True Cod, Grey Cod Pacific Cod is a bottom-dwelling fish from the family Gadidae and is thus related and similar to the Atlantic Cod, but it is a separate species and distinct population, and a very sustainably managed one at that. With its mild flakey fillets, it is an exceptionally versatile fish to cook with. Pacific Cod can be found from California to Alaska but are more common from Oregon northward. They are a schooling fish that live on the upper continental slope and the continental shelf edge at depth of 300-800 feet, where they feed on crustaceans, worms and other fish. They are a reasonably fast-growing and short-lived species with a lifespan of less than 20 years, and mature after 4-5 years. They can reach up to 6 feet in length, although the majority are around 2-3 feet. Pacific Cod from the West Coast (CA, OR, WA) are certified sustainable by the Marine Stewardship Council. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1588017563354-05E195BJIYW0QNOM3XJN/Pacific+whiting+Positively+Groundfish+illustration.png Groundfish 101 Pacific Whiting (Mercluccius productus) aka Hake Pacific Whiting or Hake, is a ray-finned fish in the genus Merluccius. It is the biggest and most abundant fishery off the West Coast of the U.S., and thus is usually very good value for money. It is a healthy and well-managed fishery that is certified sustainable by the Marine Stewardship Council (MSC). Pacific Whiting is a schooling migratory species with a large home range from Baja California to the Gulf of Alaska. They are typically found 250 miles or more off-shore in midwater between 200-1,600 feet depth but may go as deep as 3,000 feet. As nocturnal feeders, they follow a daily vertical migration from the seabed to the surface. Pacific Whiting is a fast-growing species that can grow to 3 feet long. They mature fast at 2-4 years of age, but they are a relatively short-lived species that doesn’t live past the age of 15-20 years. Their diets include krill, shrimp, eulachon or Pacific herring. To learn more go to NOAA FishWatch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1587146998089-53TRSR6A7TO16H81MWWO/Positively+Groundfish+Longnose+Skate+illustration.png Groundfish 101 Longnose Skate (Raja rhina) The Longnose Skate is a species of ray, distinct for its very pointed nose. Skates, much like other rays and sharks, don't actually have any bones. Its triangular pectoral fins, which are usually referred to as “skate wings”, are the part we like to eat. Longnose Skates’ home range is the continental shelf from Baja California all the way to Alaska, typically at depths of 100 - 2,000 feet. They live on sandy or silty seafloors, often buried up to their eyes, perfectly camouflaged, waiting patiently for prey, such as small fishes, invertebrates, mollusks and worms. These skates grow slowly, mature at a late age and have low reproductive rates. They can grow to 4 or 5 feet, but typically average 2-3 feet in total length. Their life span is currently not fully understood, although individuals up to 13 years of age have been reported. Their “wings” have a unique texture and taste similar to lobster or scallops – and are revered by those in the know. So while they are still a little known secret here in the United States, they are a valued staple in French or Latin American cuisines. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474489787-O7V73OO2XBTPLRJ4H825/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.05.jpg Groundfish 101 - Abundant FISH Populations West Coast groundfish is one of the most positive sustainability success stories around - NOAA hails it the “comeback of the century”. Following a serious population decline of several of its commercially fished species’ during the 90s and being declared a federal disaster in 2000, this fishery has bounced back to remarkably abundant and ever-growing levels thanks to a total commitment to sustainability by all of its stakeholders. Read More https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586472828923-AONAW04W4W2P28SA03LY/Screen+Shot+2020-04-09+at+15.45.31.png Groundfish 101 - A SOLID FISHERY MANAgement process The West Coast groundfish fishery is subject to a rigorous management process through the federally appointed Pacific Fishery Management Council that will ensure the fishery’s continued abundance in future. This entails scientifically set limits on total catch, an individual fishing quota scheme, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats, or gear that minimizes by-catch). Read More https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474548050-WWD7BILSTNZFAG91M9MS/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.45.jpg Groundfish 101 - 100% monitored + Independently certified Our fishermen are 100% accountable for their catch. Every single commercial boat that catches West Coast groundfish has an independent observer or an electronic monitoring system on board to ensure compliance and complete record keeping. And since 2014, all major West Coast groundfish species have earned certification by the Marine Stewardship Council (MSC), and are rated “Best Choice” by Seafood Watch. Read More https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586474210210-OQ3XNE1O2QP61RY2L9CN/Screen%2BShot%2B2020-04-09%2Bat%2B15.45.55.jpg Groundfish 101 - keeping it local The average seafood product consumed in the US clocks up over 5,000 food miles. In contrast, our groundfish species are caught and filleted locally on the US West Coast. Keeping it local drastically minimizes food miles and our carbon footprint, but also maximizes our product freshness and quality. And of course, eating local supports our local communities and rewards our hard-working fishermen that have been committed to sustainable practices for decades. Read More https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586553213649-BZMJAPBZ16KD6EVIHXVJ/Positively%252BGroundfish%252Bsustainable%252Bfishing.jpg Groundfish 101 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586550949307-7FAB45KRZFBZKR7CJLNM/white+tile.png Groundfish 101 - WILD & 100% NATURE-MADE It doesn’t get more ‘natural’ and ‘real’ than wild. All West Coast groundfish species are wild-caught species native to the West Coast of the US. And because they are wild, it requires no land, no fresh water, no feed, nor any chemicals, antibiotics or hormones to ‘produce’ this protein. No adulterating. Just nature at its best. The way it’s been for millennia. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586551446349-NZ55H2WQD0LQ3F6ZKWKP/Screen+Shot+2020-04-10+at+13.32.17.png Groundfish 101 - CLEANEST lEANEST Protein-est Most West Coast groundfish species are exceptionally high in protein and very low in fat and calories. For example, for Pacific Dover Sole 97% of its calories are from protein, while for rockfish it’s 92-95%, and Lingcod comes in at 91% protein - that is twice as high as the protein % of a lean skirt steak. Mind blown! So if you want to optimize your protein intake, Rockfish, Sole or Lingcod are a truly smart choice. Nutritional facts >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0770a3b9-3f40-4ff4-a36d-a7837762260a/Screen+Shot+2023-02-17+at+1.15.51+PM.png Groundfish 101 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586552087324-N51XSQ0X5TZ1R4NFRB94/healthy+high+protein+rockfish.png Groundfish 101 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586551811138-94XPJJVP5F1YKBW7ZBTY/healthy+Rockfish+and+sole.png Groundfish 101 - Full of nutritional goodness West Coast Groundfish are rich in Omega-3, which support heart health, immune health, brain function and joint mobility. In fact, Sablefish has among the highest Omega-3 content of any seafood. A Lingcod has twice as much Omega-3 as an Atlantic Cod, while a Canary Rockfish has 6 times more Omega-3 than Tilapia or Yellowfin Tuna. West Coast groundfish are also great good sources of selenium, which fights inflammation and supports thyroid health, as well as potassium that is needed for the proper functioning of our muscles. Nutritional Facts >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586552486385-ZS2B4IXACZ66RPLSB3PH/dark+orange+tile.png Groundfish 101 - SEAFOOD YOU CAN TRUST West Coast groundfish are caught by small boats (i.e. 1-3 crew) and filleted locally on the US West Coast in modern facilities, following strict US food safety practices and regulations. This safeguards the product’s freshness, safety and quality, and therefore your eating pleasure. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586890940999-FESKMY7C5T9FMMWKIQF2/DSC_7765.jpg Groundfish 101 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586887252414-YTY1MU0XOZ62KIJGOUJY/orange1+tile.png Groundfish 101 - Mild Flakey White Fish Their clean, sweet taste is easy on the palette, and beautifully carries sauces, be they subtle or intense. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889431805-I7NAGHZK97H8I1NEYSXH/Sauteed%2BRockfish.jpg Groundfish 101 Sautéed Pacific Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586887839183-4YPLO6OVROVAPN1232K5/dark+orange+tile.png Groundfish 101 - A Versatile protein West Coast groundfish species lend themselves to countless cuisines and preparation methods. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586888753265-UXVIPCNSDJC953OKKBG4/GF191007-612.jpeg Groundfish 101 Rockfish Trio https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586896048005-NCC4VHZRXVF2ERZYCQYK/plus%2Bon%2Bblack.jpg Groundfish 101 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889526401-SI1PXR46F89GS8ROGFSX/_87A4979.jpg Groundfish 101 Skin-on Sautéed Lingcod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586888394474-R1MC17CF1JNAXTOSYO40/orange+2+tile.jpg Groundfish 101 - FAST & Easy TO COOK Most preparations of our groundfish take but a few minutes. These really are nature’s original fast food. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586890512279-T29IGSWSFNIZ1MNPTISX/_87A4742.jpg Groundfish 101 Rockfish fillet (skinless, boneless) https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586889197037-8Y46SA07ICRZYTKR4NZG/white+tile.png Groundfish 101 - LOCAL FRESHNESS Eating local means eating fresh, and that translates directly into great quality and superb taste. https://www.positivelygroundfish.org/research daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f7087a27-d80a-489b-a5d4-abd1d4e4026d/Groundfish+Economic+Outlook+study+link.png Research - ECONOMIC OUTLOOK SURVEY 2026 The 2026 Economic Outlook Report delivers a comprehensive, data-driven view of how fishermen, processors, and direct-to-consumer seafood businesses are navigating today’s economic environment. Produced by Positively Groundfish and based on a longitudinal survey of industry leaders, the report examines expectations around revenue, costs, labor, investment, regulation, and market demand, tracking how sentiment has evolved over time. New in 2026, the report introduces the West Coast Groundfish Industry Economic Outlook Index: a single, composite number that distills hundreds of survey responses into a clear, comparable measure of overall industry confidence. The index reveals an industry shifting from last year’s optimism toward cautious stability, reflecting rising costs, uneven consumer demand, infrastructure limitations, and regulatory pressure while maintaining strong confidence in the long-term importance of groundfish. With detailed year-over-year analysis, insights by participant group, and qualitative perspectives on regulatory change, the 2026 Outlook offers essential context for seafood businesses, policymakers, researchers, and coastal communities. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/914adb39-727f-4fc7-b8c3-ff18e8edfa18/2024+Economic+Outlook+Report+West+Coast+Groundfish+Industry.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a8a37898-1a62-4987-b11e-9aff4423477d/West+Coast+Groundfish+Industry+Economic+Outlook+Survey+2021.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c3d11d7c-f45b-4e35-b472-4b491f00be3f/2023+Groundfish+Economic+Outlook+Study+Positively+Groundfish Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c0935c20-73a2-4d39-892b-87fc049bbdaf/Screen+Shot+2020-09-11+at+10.58.24.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9898579b-9920-458b-857f-fe68ae0ade0c/Screen+Shot+2023-01-23+at+12.04.05+PM.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/4dde35be-caa8-4c8b-a90b-f74adce9493a/Screen+Shot+2020-06-28+at+15.55.53.png Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1593386665964-AFW3LJHGVHHYO2PROJY0/Consumer+Seafood+Healthfulness+Survey+Positively+Groundfish+.png Research - SEAFOOD HEALTHFULNESS SURVEY This report details the results of our street-style survey of members of the public in Denver, CO, exploring their attitudes, perceptions and understanding of seafood’s healthfulness and how that translates into seafood consumption. This survey sheds some light on how consumers understand and frame “healthy” for themselves, and how they weigh the complex and often opposing information. Moreover, the results of this survey can provide guidance about where to focus marketing efforts to promote the healthfulness of seafood – both in terms of consumer groups to target as well as core messages. It identifies knowledge gaps, hindering attitudes and their susceptibility to efforts designed to encourage higher consumption of seafood. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1593387092059-CZ0B1RON01ARW69GXF4F/Seafood+Counter+Staff+Survey+Positively+Groundfish.png Research - SEAFOOD COUNTER STAFF SURVEY This study examines the seafood purchasing process from the perspective of the people behind the counter, as well as their personal experience with white fish species, with particular focus given to West Coast groundfish. Seafood counter staff or fishmongers hold a unique position within the seafood supply chain. Their direct interaction with shoppers at the moment of purchase makes them one of the most influential and important stakeholders in the entire seafood system. Their recommendations may indeed hold more sway over purchase decisions than expensive advertising campaigns. There’s a clear opportunity to better understand seafood counter staff and recruit them to become advocates for lesser-known and underutilized seafood. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1593448936585-DK5S74T1M8QSIE7QJKUD/Chefs%27+seafood+choices+survey+Positively+Groundfish.png Research - CHEFS’ SEAFOOD CHOICES SURVEY Here we present the results of a pilot survey of chefs, primarily based on the United States West Coast. It examines chefs’ decision-making processes about seafood items in general, and their experience and preference for white fish species, and West Coast groundfish in particular. These insights will help map the path to getting these sustainable but underutilized species back on American menus. Chefs hold a unique and exceedingly important position within the seafood supply chain. Not only are chefs the key purchase decision-makers in the foodservice sector, which accounts for the vast majority of West Coast groundfish sales. But they are also influencers and tastemakers, that have the power to inspire their guests to try new seafood items, and spark a change in Americans’ eating habits. https://www.positivelygroundfish.org/retailrestaurantguide daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/82dbe17f-46e9-4260-a3f0-d8212b64ea08/Positively+Groundfish+Buying+Guide+San+Diego.jpg Where to Buy - Make it stand out Where to buy local groundfish in San Diego >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e53a665d-8e68-4f55-8a63-adb9c93f86a8/Positively+Groundfish+Buying+Guide+Los+Angeles.jpg Where to Buy - Make it stand out Where to buy local groundfish in Los Angeles >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e837dacc-60ff-4452-81a0-3112e93426de/Positively+Groundfish+Buying+Guide+CA+Central+Coast.jpg Where to Buy - Make it stand out Where to buy local groundfish on the California Central Coast >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/8ad40551-5f4e-4115-8d85-205c9f7c2db0/Positively+Groundfish+Buying+Guide+Monterey+Santa+Cruz.png Where to Buy - Make it stand out Where to buy local groundfish in Monterey Bay >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/4671fe47-359d-4d58-a180-752fe519e140/Positively+Groundfish+Buying+Guide+San+Francisco+Bay+Area.jpg Where to Buy - Make it stand out Where to buy local groundfish in the San Francisco Bay Area >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1532b129-19fa-424a-bcee-17f7d24f87ce/Positively+Groundfish+Buying+Guide+NorCal.jpg Where to Buy - Make it stand out Where to buy local groundfish in Northern California >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e2b6e99d-12ba-4e70-b638-fae89f7f4805/Positively+Groundfish+Buying+Guide+Portland.jpg Where to Buy - Make it stand out Where to buy local groundfish in Portland >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/69720b30-ab19-42d8-9d86-05d088f666a6/Positively+Groundfish+Buying+Guide+Seattle.png Where to Buy - Make it stand out Where to buy local groundfish in Seattle >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/4d957625-d4da-4cbc-a670-041e1e2b96e3/Positively+Groundfish+Buying+Guide+Oregon+Coast.png Where to Buy - Make it stand out Where to buy local groundfish on the Oregon Coast >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7aad9986-1d77-4345-b6ea-a868fe61faf2/Positively+Groundfish+Buying+Guide+Washington+State.jpg Where to Buy - Make it stand out Where to buy local groundfish in Washington (ex Seattle) >>> https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/774c4d48-7d40-431a-a08e-d1b0ef32af93/Positively+Groundfish+Buying+Guide+Central+Oregon.png Where to Buy - Make it stand out Where to buy local groundfish in Central Oregon >>> https://www.positivelygroundfish.org/sanfranciscoguide daily 0.75 2025-04-16 https://www.positivelygroundfish.org/monterey-bay-area daily 0.75 2025-07-10 https://www.positivelygroundfish.org/portland daily 0.75 2025-04-02 https://www.positivelygroundfish.org/san-diego daily 0.75 2025-04-11 https://www.positivelygroundfish.org/los-angeles daily 0.75 2025-03-21 https://www.positivelygroundfish.org/oregon-coast daily 0.75 2025-03-22 https://www.positivelygroundfish.org/seattle daily 0.75 2025-04-16 https://www.positivelygroundfish.org/community daily 0.75 2024-10-14 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1608258538035-5MTHQ815C0FI6LB0C87F/dark%2Borange%2Btile.jpg Community - CURRENT: WORKING WATERFRONTS Working waterfronts have faced pressure from gentrification and tourist-ification for decades. However, in communities that prioritized them, we see the positive impact that working waterfronts have on the wider community, not just for jobs and revenue, but also as a living cultural heritage, and ironically, as a unique draw for tourists. Learn more >>> https://www.positivelygroundfish.org/baked-petrale-sole-w-tomato-caper-butter-and-herb-salad daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1615254678844-6KR40S2UGBDHGN4QSW9W/FISH-9.png Baked Petrale Sole w tomato caper butter and herb salad https://www.positivelygroundfish.org/roasted-black-cod-with-truffled-pea-sauce daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1615256142225-YF0LQX5QH3QR1SZCRV4V/Black+Cod.png Roasted Black Cod with Truffled Pea Sauce https://www.positivelygroundfish.org/sustainability daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1615851039429-0X9ORC2UA9VFJKGV5AW1/seafood+carbon+footprint.jpg Sustainability Source: Read more and dive deeper on this issue at OurWorldinData.org https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1621025328172-FBJK8FR9X03A9AS7SI4V/WC+Biomass+Story.png Sustainability - Make it stand out Source: “Did the Status of Fish Stocks Change?”, Measuring the Effects of Catch Shares, 2018 by Catch Shares Indicators https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1621033841194-YI9A1L87F2NSBMLED3WZ/Groundfish+rebuilding+stocks+biomass.png Sustainability - Make it stand out Source: “Did the Status of Fish Stocks Change?”, Measuring the Effects of Catch Shares, 2018 by Catch Shares Indicators https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1621972198955-H1JJMFC144TSQ9H11P6Q/West+Coast+Groundfish+IFQ+Trawl+Utilization.png Sustainability - Make it stand out Source: NOAA NMFS, Pacific Coast Groundfish Individual Fishing Quota https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1621291485619-9MI689SPPL2UPZXLSVTZ/finalaction_coastwide_changes_april2018_withtext.jpeg Sustainability - Make it stand out Source: Oceana, Essential Fish Habitat Campaign https://www.positivelygroundfish.org/nutrientdata daily 0.75 2024-09-26 https://www.positivelygroundfish.org/petrale-sole-fish-information daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6c1911a-7d38-4479-8242-004e46fde1ca/petrale-sole-fish-information-positively-groundfish.jpg Petrale Sole Fish Species Information - What is a Petrale Sole? Petrale sole (Eopsetta jordani), pronounced pe-TRA-lee, is a white flatfish wild-caught in the Pacific along the West Caast of the United States all the way into southern Alaska. Revered as "The King of Soles" by fishermen, it is considered one of the best-eating fish on the West Coast. This elegant fish offers a mild, buttery, sweet, and slightly nutty flavor with a delicate texture and small, firm flakes. Its thin fillets cook quickly, making it an ideal "fast food." Versatile in preparation, Petrale Sole excels in baking, pan-searing, and sautéing. Boasting healthy and abundant populations, Petrale Sole is certified sustainable by the Marine Stewardship Council and rated a "Best Choice" by Seafood Watch. Nutritionally, Petrale Sole is exceptionally low in fat and high in protein, providing 95% protein content. Calorie for calorie, it offers 5x more protein than ground beef, 3x more vitamin B12 than a T-bone steak, and 3x more vitamin D than eggs, along with some of the highest potassium levels among animal foods. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Petrale Sole Fish Species Information - Petrale Sole Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/afb2abbd-ec5e-4f34-a9ad-f64dd150593b/Petrale+Sole+Quick+fact+Local.png Petrale Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/87f2a7bf-4655-42e5-89ce-573ec76f2209/Petrale+Sole+quick+fact+sustainable.jpg Petrale Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b64ae3f4-e57b-46f7-949b-c7c39134c444/Petrale+Sole+Quick+Facts+healthy.png Petrale Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f6d99046-853a-4bbe-b453-807e0544daef/Petrale+Sole+Quick+Facts+Delicious.png Petrale Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948539696-KWY94P698JCBKH085GSZ/_87A4903.jpeg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948555597-ZF8CHF2KO8DSJ5D91JG0/_1014097-117.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948563856-NA5J7PQ2JAIH7V7LBX2J/_1014124-142.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948571933-1PQSYNBF2DUH8AWD6HQN/_1014131-147.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948617226-O9HW1IRCYFVBUG7A1SD5/_1014746-2.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948628037-952PZ0PNXU4BXN7O1HNT/1709-Ocean+Beaut-162_1200x1800+copy.jpeg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948638072-TGBVYBPSH4QRC2ZGYSR0/Petrale+Fillets+and+Ceviche-1018486.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1721948730741-0599RJ0RWD4NJYCV6K4V/_1014038-77.jpg Petrale Sole Fish Species Information https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/aa133342-e629-4309-9dd5-5828d4a0efb0/Petrale-Sole-Biology.jpg Petrale Sole Fish Species Information - Petrale Sole Biology Despite the name, Petrale Sole are actually, biologically, right-eyed flounders rather than soles. That means as they grow up their left eye wanders across until both eyes are on the right side of their body. Petrale Sole are common all along the U.S. West Coast, typically on the outer continental shelf in waters of 330 to 500 feet depth. Like all flatfishes, they are well-adapted to live on or near the sea floor. They are a fast-growing and fast-maturing species, that can reach up to 2 feet in length, though commercially-caught Petrale Sole are typically between 2-3 lbs. They can live to be 35 years old, although the majority don’t live past 17 years of age. They prey on shrimp and other crustaceans, as well as krill, pelagic fishes, brittle stars. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Petrale Sole Fish Species Information - Petrale Sole Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Petrale Sole Fish Species Information - Wild & Natural Petrale Sole is a wild-caught fish species. And that means that it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or any antibiotics to produce this great protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Petrale Sole Fish Species Information - Healthy and Abundant fish population West Coast wild-caught Petrale Sole is among the most positive sustainability success stories around. Following decline in the species’ population levels during the 1990s and receiving a federal disaster declaration in 2000, this species has bounced back to great abundance levels thanks to a total commitment to sustainability. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Petrale Sole Fish Species Information - Well-managed fishery Petrale Sole is subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in future. This entails scientifically set limits on total catch, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats or gear that minimizes accidental by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Petrale Sole Fish Species Information - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Petrale Sole are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint, but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Petrale Sole Fish Species Information - 100% monitored FISHERY Petrale Sole fishermen are 100% accountable for their catch. All West Coast fishermen who catch Petrale Sole with trawl have an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Petrale Sole Fish Species Information - Independently certified SUSTAINABLE Since 2014, Petrale Sole caught in California, Oregon or Washington, has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Petrale Sole is rated as a green “Best Choice” by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b5a6f66b-b854-42a0-954f-6eda9a9138c9/Petrale-Sole-Nutrition-Positively-Groundfish.jpg Petrale Sole Fish Species Information - Petrale Sole Nutritional Content Nutritionally, Petrale Sole is exceptionally low in fat (0.4g/100g) and high in protein (16.4g/100g) providing a mere 73 calories per 100g fillet. That means Petrale Sole has an astonishing 95.3% protein content, making it one of the highest protein foods in the world! Calorie for calorie, it offers five times more protein than ground beef, three times more vitamin B12 than a T-bone steak, and three times more vitamin D than eggs, along with some of the highest potassium levels among animal foods. And for such a lean fish, it also provides great levels of essential Omega-3 fatty acids. Learn more about how Petrale Sole compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864940424-ZUA3XUQUHCO27265LXZ8/Petrale+Sole+Nutrient+Information.png Petrale Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/43114f25-a0b1-4795-8fce-136b50522f16/Petrale+Sole+fish+cooking+culinary+profile.png Petrale Sole Fish Species Information - Petrale Sole Taste & Cooking Petrale Sole is often referred to as “The King of soles” by fishermen, as it’s one of the best eating fish on the west coast. Taste: This elegant fish is mild-tasting, buttery, sweet and slightly nutty in flavor, and has a delicate texture with small, firm flakes. It’s similar in taste to Lemon Sole and Flounder. Preparation Method: As a flatfish, Petrale Sole’s fillets are thin and cook up very quickly, making this a perfect and sophisticated “fast food”. It’s a versatile fish that works for most preparation methods, but it’s particularly great for baking, pan-searing and sautéing. You can go classic and serve it simply with butter and lemon, or experiment with curing, poaching and steaming. We are providing some recipe inspiration for Petrale Sole below, but Petrale Sole works well with all sole recipes or flounder recipes. (In fact, Petrale Sole is actually, biologically a flounder. ) https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Petrale Sole Fish Species Information - How to cook Petrale Sole https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Petrale Sole Fish Species Information - Petrale Sole Recipes https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a8dd7edd-e1f9-405f-b944-1fbfa527f4c4/Recipe+Petrale+Sole+with+Miso+Butter+.jpg Petrale Sole Fish Species Information - Make it stand out Petrale Sole with Miso Butter recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b1d3c59a-dcc0-47fb-b7ea-9a452560bde8/Petrale+Sole+gravlax+on+bagel+with+cream+cheese.jpg Petrale Sole Fish Species Information - Make it stand out Petrale Sole Gravlax with whipped cream cheese on bagel recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586645977626-BB3RVI4PUPXJJ2TJAYH1/SOLE-CEVICHE-NORIE-PUREE-FRONT-PRINT.jpg Petrale Sole Fish Species Information - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642804645-EUFBQTG6C51BFDG5GLFN/SOLE-ROLLS-FRONT-WEB.jpg Petrale Sole Fish Species Information - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1574920705406-K28FCLRDKKU9S2BQSA70/Recipe+SOLE+ESCABECHE+LOLLIPOP.jpg Petrale Sole Fish Species Information - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1578941483205-A3364ALVW9Q7MDN21VE1/OIL-POACHED-PETRALE-SOLE-FRONT-PRINT.jpg Petrale Sole Fish Species Information - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Petrale Sole Fish Species Information - Common Questions https://www.positivelygroundfish.org/pacific-rockfish-fish-information daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a02d4d31-8964-4d56-b76e-ed7728daa156/Pacific-Rockfish-Fish-Info-Positively-Groundfish Pacific Rockfish Fish Feature - What is a Rockfish? Pacific Rockfish (Sebastes spp.) are also known as Rock Cod or Pacific Snapper, though biologically they are neither cod nor snappers. Rockfish is not a single species, but a whole genus encompassing 70+ different sub-species of every imaginable coloring. They are caught wild along the entire West Coast of the United States from California to Alaska, and get their name from living in rocky habitats. Boasting healthy and abundant populations, the 10 most commercially important species of rockfish are certified sustainable by the Marine Stewardship Council and rated a "Best Choice" by Seafood Watch. Rockfish are THE fish to use in tacos or fish & chips, but they are amazingly versatile mild white fish species that are suitable for most preparation methods, and that make a great canvas for different flavors, sauces and cuisines. Rockfish is a lean white fish with a mild, slightly sweet flavor with a medium-firm texture and medium flakes, that is a great substitute for cod, tilapia or swai. Nutritionally, Rockfish stand out for being extremely high in protein, and rich in mirconutrients like Omega-3, Vitamin B12, Potassium and Selenium. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Rockfish Fish Feature - Rockfish Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/8fa64aa0-9289-4aa5-b9f3-87ce4cd4dca8/Rockfish+is+wild-caught.png Pacific Rockfish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2f454109-1d47-48fd-983d-1f2fb1728672/Rockfish+is+sustainable+and+MSC+certified.png Pacific Rockfish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/d2706e9e-f2fe-4bda-86a0-b92eb560f974/Rockfish+is+extremely+high+in+protein.png Pacific Rockfish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/3b1561bb-eb01-44e0-b01b-73f567cc5fdc/Rockfish+is+a+great+substitute+for+tilapia.png Pacific Rockfish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486820425-PTYATVZKRPR9OF97J37N/_87A3435.jpg Pacific Rockfish Fish Feature - Fisherman with Widow Rockfish Pacific Rockfish is one of the world's highest protein foods. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486831986-CXCNMO7NP24QAL5J91X6/_1014235-228.jpg Pacific Rockfish Fish Feature - Vermillion Rockfish cooked whole Rockfish is one of the most versatile white fish that works great for all preparations. It's most commonly used on the west coast in fish & chips, fish tacos, ceviche, crudos but also grilled whole. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486826736-HZF6DGECETN98AX9PYIJ/_1013219-166+%281%29.jpg Pacific Rockfish Fish Feature - rockfish caught by hook& line fishermen Rockfish populations are healthy and managed sustainably. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486821623-LWUHKLTUQA3169I4O0FT/_87A4508.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486825456-HX6E8C7HASEI9BDBEA98/_1012570-27.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486823944-51JQSQ7D0D7OKZHWORFZ/_87A4644.jpg Pacific Rockfish Fish Feature - Rockfish being filleted https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486837685-707R86J54MCY7DCOL469/_1084133-14.jpg Pacific Rockfish Fish Feature - Rockfish held by fisherman https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486827827-UJLYQXX1JEATHK9MIHXZ/_1013503-417.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486842418-ODD9VN5XYFQOQWF0ZVR9/_V2A5397-26.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486850087-XC87T0DNCT69GH4MIHHO/1709-Ocean+Hunter+Greg+%26+Tom-82_1200x1800+copy.jpeg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486864843-LTSBZPGMA5VEHCLU048I/Gyppo+Ale+Mill-24.jpg Pacific Rockfish Fish Feature - Rockfish fish & chips Rockfish is the best fish species for fish & chips. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486876397-RDHUO3VUPWAAI6KOVBYF/Pacific+Seafoods+08.12.2022-1157313+%281%29.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486831015-6M8QHYEXQ6PLO12KEDPU/_1015071-7.jpg Pacific Rockfish Fish Feature - Delicious Rockfish Ceviche https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486856298-WH4HDYWAFSPJ934NEK4A/Ashley%27s+Seafood-15.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486855930-NJCU5ID2T7XZOMFSHQBQ/Crudo+e+Nudo-1156670.jpg Pacific Rockfish Fish Feature - Local Rockfish Crudo https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486860932-52M6NVVEX76KCBOAWFYU/Friendsgiving+Rockfish+Feast+11.20.22-1205373.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486834471-Q27DAEXX2ABNCU42YBRL/_1018173-53.jpg Pacific Rockfish Fish Feature - Bocaccio Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486888187-Z2TESN34QSQQAEEGM09G/Pacific+Seafoods+08.12.2022-1168472+%281%29.jpg Pacific Rockfish Fish Feature - Rockfish fillet on plate https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486869075-3F5GQVQP5Y4MTKL4BTOU/Location+%285+of+14%29.jpg Pacific Rockfish Fish Feature - Pacific Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486869263-3V8MW6P1RSARA2L9G9S7/Ocean+Rose+Fisheries+02.20.23-1230201.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486881291-94YGHSAVBXEUMO6HF3ED/Pacific+Seafoods+08.12.2022-1157325+%281%29.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486888254-EDLNFTKKNF2FAERINH4B/Pacific+Seafoods+08.12.2022-1157873+%281%29.jpg Pacific Rockfish Fish Feature - Pacific Rockfish wild catch https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486911740-BQ1PR6K25VQ110T4WFWI/W%26R+Food+Shoot-1217276.jpg Pacific Rockfish Fish Feature - Vermillion Rockfish fried whole https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486866147-466M27GXGZMHQWIRUNFJ/H%26H+July+2022-28.jpg Pacific Rockfish Fish Feature - Rockfish fillets https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486906243-53FH9PTP4FF6WZHIME9Q/Rockfish+Day+2022-11.jpg Pacific Rockfish Fish Feature - Rockfish nigiri Pacific Rockfish nigiri from Wrench & Rodent https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486909113-FDXF0N9OLB8ZO9B7S8DR/Tommy+the+Fishmonger+%26+Davin-1206184.jpg Pacific Rockfish Fish Feature - Rockfish held by fishonger https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486911482-RF0CBF6LXS1E0O1YSHDX/Rockfish+Day+2022-12.jpg Pacific Rockfish Fish Feature - Pacific Rockfish in rocky habitat https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486913466-GHWJCAGZPPTWTUXACIHC/W%26R+Food+Shoot-1217702.jpg Pacific Rockfish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/90c4e8be-4d0a-450b-bc52-25d539986210/Rockfish-swimming-in-kelp.jpg Pacific Rockfish Fish Feature - Rockfish Biology Pacific Rockfish is not one species, but describes a whole genus (Sebastes spp.) that has over 70 different individual species of every imaginable color and pattern. Rockfish get their name from the rocky habitats they inhabit and are known for their distinctive, spiny fins. Pacific Rockfish are common all along the U.S. West Coast, from Baja to Alaska. They typically inhabiting rocky reefs and kelp forests from shallow waters down to depths of over 1,000 feet. Fishery managers categorize rockfish species into near-shore (mainly for recreational fishing), midwater complex (Yellowtail, Widow) and deep bottom complex (Chilipepper, Boccacio, Thornyheads). Some Rockfish species are very long-lived and can reach up to 100yrs of age and grow to 40 inches in length, however most commercially-caught Rockfish species tend to be fast-growing species with shorter lifespans. Rockfish are predators that eat a variety of marine life such as small fish, squid, and crustaceans. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Rockfish Fish Feature - Rockfish Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Pacific Rockfish Fish Feature - Wild & Natural Pacific Rockfish is a wild-caught fish species. This means that it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or antibiotics to produce this excellent protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Pacific Rockfish Fish Feature - Healthy and Abundant fish population West Coast wild-caught Rockfish is among the most positive sustainability success stories around. Following declines in the species' population levels during the 1990s and receiving a federal disaster declaration in 2000, Rockfish populations have bounced back to great abundance levels thanks to a total commitment to sustainability. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Pacific Rockfish Fish Feature - Well-managed fishery Pacific Rockfish is subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in the future. This entails scientifically set limits on total catch, and limitations on when, where, and how fishing can occur (i.e., avoiding spawning seasons, protecting sensitive habitats, and using gear that minimizes accidental by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Pacific Rockfish Fish Feature - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Pacific Rockfish are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint, but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Pacific Rockfish Fish Feature - 100% monitored FISHERY Rockfish fishermen are 100% accountable for their catch. All West Coast fishermen who catch Rockfish with trawl methods have an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Pacific Rockfish Fish Feature - Independently certified SUSTAINABLE Since 2014, Rockfish caught in California, Oregon, or Washington have been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, several species of rockfish are rated as a green "Best Choice" by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a33b9728-ab49-4631-8789-7e1c1c35513b/raw+Pacific+Rockfish+fillets.jpg Pacific Rockfish Fish Feature - Rockfish Nutritional Content Nutritionally, Pacific Rockfish is low in fat (0.5g/100g) and exceptionally high in protein (20g/100g), and comes in at only 90 calories per 100g raw fillet. This means Rockfish has an impressive protein content of 92-95%, depending on species, making this an extremely calorie-efficient lean source of protein. To provide some comparison, calorie for calorie, Rockfish has twice as much protein as wild King Salmon or lean skirt steak, and twice as much B-12 than a T-bone steak. Impressively, despite being such a lean fish, Rockfish offers high levels of Omega-3. In fact, Pacific Rockfish provides 3.5x more Omega-3 than Tilapia or Yellowfin Tuna. Moreover, Pacific Rockfish is packed with many important micronutrients; such as Selenium, Phosphorous and Potassium. Learn more about how Rockfish compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486563379-HPLXIF83T1GY9ROYRDBD/Chilipepper+Rockfish+Nutrient+Information.png Pacific Rockfish Fish Feature - Chilipepper Rockfish Nutrient Content data Chilipepper Rockfish Nutritional Content per 100g raw fillet: 91 Calories, 20.3g Protein, 0.5g Fat, 0g Carbs, 229mg Omega-3s (DHA+EPA), 4.4mg Vitamin B3, 415mg Potassium, 227mg Phosphorous, 25.8mg Magnesium, 80mcg Selenium, 20.3mg Calcium, 63.5mg Cholesterol, 46.9mg Sodium https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486563432-R7SHGBPUOIW296BCE17S/Canary+Rockfish+Nutrient+Information.png Pacific Rockfish Fish Feature - Canary Rockfish Nutrient Content Data Canary Rockfish Nutritional Content per 100g raw fillet: 88 Calories, 19.1g Protein, 0.7g Fat, 0g Carbs, 316mg Omega-3s (DHA+EPA), 3.6mg Vitamin B3, 406mg Potassium, 214mg Phosphorous, 23.3mg Magnesium, 60mcg Selenium, 7.3mg Calcium, 73.6mg Cholesterol, 51.5mg Sodium https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486564682-UJFE6T8GSFOZDY4PRXRH/Widow+Rockfish+Nutrient+Information.png Pacific Rockfish Fish Feature - Widow Rockfish Nutrient Content data Widow Rockfish Nutritional Content per 100g raw fillet: 98 Calories, 19.4g Protein, 1.6g Fat, 0g Carbs, 482mg Omega-3s (DHA+EPA), 2.1mg Vitamin B3, 419mg Potassium, 226mg Phosphorous, 25mg Magnesium, 60mcg Selenium, 6.6mg Calcium, 46.8mg Cholesterol, 42.8mg Sodium https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722486565515-J313A0YAKF156RMQG5U3/Yellowtail+Rockfish+Nutrient+Information.png Pacific Rockfish Fish Feature - Yellowtail Rockfish Nutrient Content data Yellowtail Rockfish Nutritional Content per 100g raw fillet: 85 Calories, 18.3g Protein, 0.7g Fat, 0g Carbs, 272mg Omega-3s (DHA+EPA), 2.4mg Vitamin B3, 443mg Potassium, 221mg Phosphorous, 27mg Magnesium, 80mcg Selenium, 7mg Calcium, 30.5mg Cholesterol, 41.8mg Sodium https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9376e7f2-772f-4e6e-9d52-da421a61c8eb/Rockfish+%28aka+Rock+cod%29+culinary+cooking+characteristic.png Pacific Rockfish Fish Feature - Rockfish Taste & Cooking Pacific Rockfish is one of the most versatile white fish species around; there really aren’t many dishes Rockfish wouldn’t be suitable for. It’s a fantastic canvas for many different flavors, sauces and cuisines. Taste: Rockfish is a lean white fish with a mild, slightly sweet flavor with a medium-firm texture and medium flakes. Pacific Rockfish is similar in taste to cod and haddock, and is a tastier, nutritious and sustainable substitute for farmed tilapia or swai. Preparation Method: Pacific Rockfish a versatile fish that works well for most preparation methods, but it’s particularly great for pan-frying, baking, or deep-frying for fish & chips or fish tacos. However, Rockfish is also great for low-calorie preparations like crudo, sashimi, or steaming. For grilling we recommend to either grill Rockfish whole, or to grill fillets with the skin on. Rockfish cooks up quickly - be sure not to overcook it. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Rockfish Fish Feature - How to cook Rockfish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Rockfish Fish Feature - Rockfish Recipes https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e2c5f397-704e-434c-a573-7fc67444888b/Screenshot+2024-08-07+030254.png Pacific Rockfish Fish Feature - Common Questions https://www.positivelygroundfish.org/lingcod-fish-information daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c2f5e866-fef7-4703-9c56-34640120f084/Comprehensive+Lingcod+Fish+Information Lingcod Fish Feature - What is a Lingcod? Lingcod (Ophiodon elongatus), is NOT aptly named, because biologically speaking Lingcod is neither a Ling nor a Cod, but instead belongs to the Greenling family. Interestingly, between 10-20% of Lingcod naturally develop a bright blue or green color; but don’t worry their bright blue fillets will turn snow-white when cooked. Lingcod are predatory fish that live in deep cold waters along the West Coast of the United States, extending all the way into Alaska. Boasting healthy and abundant populations, Lingcod is certified sustainable by the Marine Stewardship Council and rated a "Best Choice" by Seafood Watch. Revered as a prime catch among fishermen, Lingcod is considered one of the best-eating fish on the West Coast. This distinctive white fish has a mild, slightly sweet flavor, and thick fillets with a firm texture and large, moist flakes. Lingcod is versatile but excels in grilling, baking, and pan-frying. Nutritionally, Lingcod is low in fat and high in protein, providing about twice as much protein as wild King Salmon. Moreover, Lingcod is rich in Omega-3, offering twice as much as Atlantic Cod. Lingcod is also one of the best food sources of Phosphorous, Potassium and Selenium. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Lingcod Fish Feature - Lingcod Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e515ffb7-405c-4f0a-bfd2-14416deaaf2a/Lingcod+is+wild+from+US+West+Coast.png Lingcod Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6c6b0601-1e98-4792-a4ec-4e0fdf83fc90/Lingcod+is+sustainable+and+MSC+certified.pngPM Lingcod Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/43aee1e9-8158-4db0-bfb8-832674e7a280/Lingcod+is+high+in+Potassium%2C+Phosphorous+and+Selenium.png Lingcod Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57190f5a-ea93-442d-bb71-f82fb8188bc0/Lingcod+is+one+of+the+most+delicious+white+fish.png Lingcod Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453651130-XRI1DGX29FZOBJF4WQD0/_1012559-18.jpg Lingcod Fish Feature - Lingcod held by fishmonger Fishmonger holding a Lingcod https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453681999-G1ANTOTS6FWT3XPK318R/Hook+fish+co+1+copy.jpeg Lingcod Fish Feature - Lingcod burger Lingcod Burger from Hook Fish Co https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453692727-UW341TXLZ00L9L3TZUC9/Merino%27s+Seafood-1.jpg Lingcod Fish Feature - Lingcod filleting/ Lingcod breakdown Lingcod being filleted / cut up https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453782389-QWEIDHY8FHDE94BYH43H/_1013319-233.jpg Lingcod Fish Feature - Lingcod caught by fishermen Eric Hodge Lingcod are wild caught white fish species similar to cod from the West Coast of the US. They are abundant and sustainably managed. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453686125-1YLEXC6L47EB2OSUREG6/Location+%288+of+14%29.jpg Lingcod Fish Feature - Lingcod on wooden board Wild-caught California Lingcod on wooden board https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453696465-PHXOE9B03YAK44LXNK8T/Merino%27s+Seafood-12+%281%29.jpg Lingcod Fish Feature - Lingcod Fish and Chips Lingcod Fish and Chips from Merino's Seafood in Westport, Washington https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453693789-01AN0KLCP159MHRVVUY8/Merino%27s+Seafood-3.jpg Lingcod Fish Feature - Oregon Lingcod fillets Lingcod fillets from Oregon. Lingcod is very versatile and can be used for almost any preparation method. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453824523-7SLUL0ENM4ZREVIE4N5P/_1016408-1.jpg Lingcod Fish Feature - Lingcod fillets from Oregon Lingcod fillets from Oregon https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453835901-NR0LUZ91G9ANZSN0JOAD/_1016564-23.jpg Lingcod Fish Feature - Macademia-crusted Lingcod fillets frying in pan Macademia-crusted Lingcod fillets frying in pan https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722453654789-H65B9RWXHJIQ3TMKGC1Y/_1017254-2.jpg Lingcod Fish Feature - Lingcod on vegetables Healthy Lingcod on vegetables, served by Local Oceans in Newport, Oregon https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/daabe765-c5b3-4ddc-8d37-bb3f709c3dba/California+Lingcod+Jolene+Skinner.jpg Lingcod Fish Feature - Lingcod Biology Despite their name, Lingcod are not true cods or lings; instead they belong to the greenling family and are actually a unique species with no close relatives. Lingcod earned the nickname “sea dragons” or “dragons of the deep” for their voracious predatory behavior as well as their large head and wide mouth filled with sharp teeth. Lingcod are found along the U.S. West Coast, typically inhabiting rocky reefs and kelp forests from the intertidal zone down to depths of 1,500 feet. They are well-adapted to these environments, often blending in with the rocky sea floor. Lingcod are a fast-growing and voracious predatory species that can reach up to 5 feet in length and weigh as much as 80 pounds, though commercially-caught Lingcod are typically between 10-20 pounds. They can live up to 25 years, although the majority do not live past 14 years. Lingcod prey on a variety of marine life, including smaller fish, squid, octopus, and even smaller Lingcod. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Lingcod Fish Feature - Lingcod Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Lingcod Fish Feature - Wild & Natural Lingcod is a wild-caught fish species. This means it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or antibiotics to produce this excellent protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Lingcod Fish Feature - Healthy and Abundant fish population Lingcod belongs to the West Coast groundfish fishery which is among the most positive sustainability success stories around. Following a decline in the species’ population levels during the 1990s and receiving a federal disaster declaration in 2000, this species has bounced back to great abundance levels thanks to a total commitment to sustainability. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Lingcod Fish Feature - Well-managed fishery Lingcod, along with all other West Coast groundfish, are subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in the future. This entails scientifically set limits on total catch and limitations on when, where, and how fishing can occur (i.e., protecting sensitive habitats, and using gear that minimizes by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Lingcod Fish Feature - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Lingcod are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Lingcod Fish Feature - 100% monitored FISHERY Lingcod fishermen are 100% accountable for their catch. All West Coast fishermen who catch Lingcod with trawl have an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Lingcod Fish Feature - Independently certified SUSTAINABLE Since 2014, Lingcod caught in California, Oregon, or Washington has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Lingcod is rated as a green "Best Choice" by Seafood Watch https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5d6a2460-2f09-4f3a-b9d8-752fe4ff4ba2/Lingcod+fillet+at+Merino%27s+Seafood+Westport%2C+Washington.jpg Lingcod Fish Feature - Lingcod Nutritional Content Nutritionally, Lingcod is low in fat (0.9g/100g) and high in protein (19g/100g), and comes in at only 87 calories per 100g of fillet. That means Lingcod has an impressive 90.5% protein content, which is about twice the level of salmon or skirt steak. Lingcod thus keeps you satiated and fuels your cells for greater performance. Moreover Lingcod is packed with important micronutrients, such as essential Omega-3 DHA and EPA. Calorie for calorie, Lingcod provides twice as much Omega-3 as Atlantic Cod. Lingcod stands out for being among the best food sources of Phosphorous, Selenium, and Potassium. Lingcod is a nutritional powerhouse you would do well to include in your regular meal rotation. Learn more about how Lingcod compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f18d9d15-1959-4935-84c8-14acd5931439/Lingcod-Nutrient-Information-Positively-Groundfish.png Lingcod Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c32e7f9e-c15f-4532-bc20-bc96213e8bb4/Lingcod+culinary+cooking+characteristics.png Lingcod Fish Feature - Lingcod Taste & Cooking Lingcod is a prized catch by fishermen, and regularly tops that chart in our surveys as everyone’s favorite eating fish on the West Coast. Taste: Lingcod is a distinctive white fish with a mild, slightly sweet flavor, a thick fillet with a firm texture and large, moist flakes. It’s similar in taste and can substitute for cod and halibut. Preparation Method: Lingcod is a versatile fish to cook with, that works for most preparation methods. It’s on the leaner side so it can take sauces well, but it has enough oil content to stay moist and flakey. With its thick chunky fillets, Lingcod is particularly great for baking, grilling, and pan-frying. Lingcod also works fantastically for battered fish & chips and tacos. To keep it healthier, you can experiment with low-fat cooking methods like poaching, steaming, sous-vide or curing. You simply can’t go wrong with Lingcod. We are providing some recipe inspiration for Lingcod below, but Lingcod works well with most white fish recipes. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Lingcod Fish Feature - Lingcod Recipe Inspiration https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c389170d-654f-410f-8de3-dece9d67c2e7/Screenshot+2024-08-07+030254.png Lingcod Fish Feature - Common Questions https://www.positivelygroundfish.org/dover-sole-fish-information daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5fde5c06-52a3-4215-84db-63cea48c748b/Pacific+Dover+Sole+on+ice.jpg Pacific Dover Sole Fish Species Information - What is a Dover Sole? Pacific Dover Sole (Microstomus pacificus) is a white flatfish that’s wild-caught in the Pacific Ocean along the West Coast of the United States, from California to Alaska. Despite their common name, they are actually right-eyed flounders rather than true soles. And whilst Pacific Dover Sole was named for its resemblance to European Dover Soles (Common Sole), they are two different species and must not be confused. Pacific Dover Sole is one of the most abundant fish species on the West Coast, enjoying very healthy stock levels - so much so that this fishery counts as severely underutilized. Pacific Dover Sole is certified sustainable by the Marine Stewardship Council and rated a "Best Choice" by Seafood Watch. Pacific Dover Sole is (likely) the highest protein content food in the world, boasting an incredible 97% protein content and almost no fat. Moreover, it has exceptional levels of selenium, almost 10x that of other common white fish. Culinarily, Pacific Dover Sole has a mild taste and a tender texture with small flakes. Its thin fillets cook up super quick, making this a very nutritious fast food. Being such a lean fish means Pacific Dover Sole takes sauces very well and makes a perfect canvas for flavors from around the world. Finally, Pacific Dover Sole is one of the most affordable fish species, making it easy to include in your regular meal routine. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Dover Sole Fish Species Information - Pacific Dover Sole Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5f91fcb8-907d-4e73-a095-f0f7bcbf7c7c/Pacific+Dover+Sole+is+wild%2C+American%2C+sustainable.png Pacific Dover Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9127ddf4-4b48-4005-a95e-03cf1b0425d3/Pacific+Dover+Sole+is+abundant+and+sustainable.png Pacific Dover Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a49f4eb5-77e7-4b4c-a324-a1297cf419e4/Pacific+Dover+Sole+is+highest+protein+food.png Pacific Dover Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/656ca8b8-97a4-47ea-8065-08bbbf75c7fb/Pacific+Dover+Sole+is+the+ultimate%2C+healthy+high-protein+fast+food..png Pacific Dover Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6de3b5ab-503d-48bd-bb22-1cb07a4653ff/Pacific-Dover-Sole-Biology.jpg Pacific Dover Sole Fish Species Information - Pacific Dover Sole Biology Pacific Dover Sole (Microstomus pacificus), despite its name, is actually a type of right-eyed flounder rather than a true sole. As they develop, their left eye migrates to the right side of their body, a characteristic feature of flatfish. Pacific Dover Sole are incredible abundant along the length of the West Coast from Baja California to Alaska, inhabiting the outer continental shelf at depths ranging from 300 to 4,500 feet. Like other flatfish, they are well-adapted to a benthic lifestyle, living on or near the sea floor, typically on soft bottom habitats. This species is known for its relatively fast growth and early maturity. Pacific Dover Sole can reach up to 28 inches in length, though those caught commercially typically weigh between 1-2 lbs. They have a lifespan of up to 45 years, although most do not live past 25 years. Their diet consists primarily of small invertebrates such as shrimp and other crustaceans, as well as small fish. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Dover Sole Fish Species Information - Pacific Dover Sole Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Pacific Dover Sole Fish Species Information - Wild & Natural Pacific Dover Sole is a wild-caught fish species. This means that its production does not require any arable land, precious fresh water, fertilizers, pesticides, polluting chemicals, or antibiotics, making it an excellent and sustainable protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Pacific Dover Sole Fish Species Information - Healthy and Abundant fish population West Coast wild-caught Pacific Dover Sole populations are deemed very healthy and plentiful. In fact, Pacific Dover Sole is one of the most abundant fish species on the West Coast of the US, so much so that it is actually deemed severely underutilized. Typically, less than 10% of the sustainable annual quota is caught. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Pacific Dover Sole Fish Species Information - Well-managed fishery Pacific Dover Sole is subject to a rigorous, science-driven management process through the federally appointed Pacific Fishery Management Council, which ensures its continued abundance in the future. This management process includes scientifically set limits on the total catch and restrictions on when, where, and how fishing can occur. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Pacific Dover Sole Fish Species Information - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Pacific Dover Sole is caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their associated carbon footprint but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Pacific Dover Sole Fish Species Information - 100% monitored FISHERY Pacific Dover Sole fishermen are 100% accountable for their catch. All West Coast fishermen who catch Pacific Dover Sole with trawl have an independent observer and/or camera system on board for every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Pacific Dover Sole Fish Species Information - Independently certified SUSTAINABLE Since 2014, Pacific Dover Sole caught in California, Oregon, or Washington has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Pacific Dover Sole is rated as a green "Best Choice" by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/724079d2-5a29-4870-9ae5-b40ec97a5295/Pacific+Dover+Sole+highest+in+protein.jpg Pacific Dover Sole Fish Species Information - Pacific Dover Sole Nutritional Content Nutritionally, Pacific Dover Sole is exceptionally low in fat (0.2g/100g) and high in protein (14.5g/100g), coming in at a mere 64 calories per 100g fillet (raw). This means Pacific Dover Sole has an impressive 97% protein content, making it one of the highest protein foods in the world (if not THE highest). Calorie for calorie, Pacific Dover Sole offers 5x more protein than ground beef, and 20% more than egg whites, chicken breast or the market leading whey protein. Moreover, it has exceptional levels of selenium, almost 10x that of other common white fish, and 6x more than wild King Salmon. Learn more about how Dover Sole compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864893823-2GA93NG4ZK8T9VHF549T/Pacific+Dover+Sole+Nutrient+Information.png Pacific Dover Sole Fish Species Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/072e1e26-6cf7-4bc1-b900-72440a12d392/Dover+Sole+culinary+profile.png Pacific Dover Sole Fish Species Information - Dover Sole Taste & Cooking Pacific Dover Sole is the ultimate affordable, healthy and high-protein fast food. It’s a perfect canvas for the flavors of the world. Taste: This lean fish is mild-tasting, slightly nutty in flavor, with a tender texture and smaller flakes. It’s similar in taste to Tilapia and Flounder. Preparation Method: As a flatfish, Pacific Dover Sole’s fillets are thin and cook very quickly, making this the ultimate healthy “fast food.” It’s a versatile white mild fish that works for most preparation methods, but it’s best for baking, pan-searing, and sautéing. You can go classic and serve it simply with butter and lemon, or try acid curing it (i.e for ceviche) which firms up its texture. Finally, with its thin fillets, Pacific Dover Sole also lends itself to being rolled up with flavorful fillings. We are providing some recipe inspiration for Pacific Dover Sole below, but Pacific Dover Sole can be used with all sole recipes or flounder recipes. (In fact, Pacific Dover Sole is biologically a flounder.) https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Dover Sole Fish Species Information - How to cook Dover Sole https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Pacific Dover Sole Fish Species Information - Dover Sole Recipes https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a8dd7edd-e1f9-405f-b944-1fbfa527f4c4/Recipe+Petrale+Sole+with+Miso+Butter+.jpg Pacific Dover Sole Fish Species Information - Make it stand out Dover Sole / Petrale Sole with Miso Butter. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b1d3c59a-dcc0-47fb-b7ea-9a452560bde8/Petrale+Sole+gravlax+on+bagel+with+cream+cheese.jpg Pacific Dover Sole Fish Species Information - Make it stand out Dover Sole / Petrale Sole Gravlax with whipped cream cheese on bagel. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586643074283-N6JPUEEK9B5U0DYQM6H1/WINTER-SOLE-BRANDADE-FRONT-PRINT.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Winter Sole Brandade. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642953046-5IXC988WYS3LQLGDKWND/SOLE-SMORREBROD-FRONT-PRINT.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Classic Pacific Dover Sole Smorrebrod Sandwich. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586645977626-BB3RVI4PUPXJJ2TJAYH1/SOLE-CEVICHE-NORIE-PUREE-FRONT-PRINT.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Sole Ceviche with Bloodorange Aguachile. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642804645-EUFBQTG6C51BFDG5GLFN/SOLE-ROLLS-FRONT-WEB.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Sole Role with herb filling on roasted red pepper coulis. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1574920705406-K28FCLRDKKU9S2BQSA70/Recipe+SOLE+ESCABECHE+LOLLIPOP.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Sole Escabeche Lollipop with saffron aioli. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1578941483205-A3364ALVW9Q7MDN21VE1/OIL-POACHED-PETRALE-SOLE-FRONT-PRINT.jpg Pacific Dover Sole Fish Species Information - Make it stand out Recipe: Oil-poached Dover Sole / Petrale Sole. Go to Recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9413e282-de91-44e1-ab79-8dda750eeacf/Screenshot+2024-08-07+030254.png Pacific Dover Sole Fish Species Information - Common Questions about Pacific Dover Sole https://www.positivelygroundfish.org/black-cod-fish-information daily 0.75 2026-02-24 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/d49ac44b-2b2c-49a7-aa8d-a0f195817528/Black+Cod+aka+Sablefish+being+filleted.jpg Black Cod Sablefish Fish Feature - What is a Black Cod / Sablefish? Black Cod is the common market name for Sablefish (Anoplopoma fimbria), and the only species in the genus Anoplopoma. So despite their common name, they are not cod at all. Black Cod are white fish species that are wild-caught in the deep cold waters along the West Coast of the US from Baja California to Alaska. They boast healthy and abundant populations, and, when caught in the US, are certified sustainable by the Marine Stewardship Council and rated “Best Choice” by Seafood Watch. Black Cod are the absolute king of Omega-3, boasting almost twice as much Omega-3 as wild King Salmon, and 10x as much as Atlantic Cod. This superfood is so rich in good fats, a mere 3-4oz portion satisfies your daily recommended intake. Black Cod has long been a revered delicacy and mainstay in Japanese cuisine, and was made world-famous as Nobu’s signature dish “Miso Black Cod”. Black Cod is also sometimes referred to as Butterfish for its incredibly velvety texture and indulgent, buttery taste. Black Cod has thick fillets, a robust texture, and breaks up into large, chunky flakes when cooked. A superfood has rarely tasted this delicious and indulgent. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - Black Cod Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/d2d23432-de52-4fdf-8a8d-2f5a49cfc6b8/Black+Cod+is+wild+from+the+West+Coast.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7403c751-f2dc-4fe3-a1fb-5b0c8663610a/Black+Cod+is+sustainable.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b3de7913-7ead-44fa-8947-b4619a9f0292/Black+Cod+ranks+highest+in+Omega-3.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6534648-421f-4102-9031-0f02eb25a3e8/Black+Cod+is+a+delicacy+in+Japan.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641896493-0LG50E60ZZJQ63IRFBYO/Shadae+Shoot+06.10.2024-1434954.jpeg Black Cod Sablefish Fish Feature - whole Black Cod on wooden board Black Cod, also known as Sablefish. is a delicious buttery wild-caught white fish, and that is the food highest in Omega-3 fatty acids. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641870131-57XBOQEEOMJ6F3VIJVMQ/_1016263-8.jpg Black Cod Sablefish Fish Feature - Miso Black Cod homemade miso black cod, prepared by fisherman Brad Pettinger with sustainably locally caught black cod. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641867862-5ZJ2RFFY1I6YUYRL8UHU/_1016009-7.jpg Black Cod Sablefish Fish Feature - Sablefish held by female fishmonger https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641873128-U1II297PU6JSGK0LYNBI/_1018164-47.jpg Black Cod Sablefish Fish Feature - whole Sabelfish on ice Sablefish is a delicious buttery wild-caught white fish, and that is exceptionally high in Omega-3 fatty acids. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641875342-5MXQ53XMJQ5VQK7TQFRN/_1018263-143.jpg Black Cod Sablefish Fish Feature - Black cod being filleted Sabelfish being filleted https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641877188-C9X3174P7EJVJHUVOC1O/_1018271-151.jpg Black Cod Sablefish Fish Feature - Black cod filleting Sabelfish filleting https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641877812-48QIZ7BD1WYGTA2HATAC/_1096780-18.jpg Black Cod Sablefish Fish Feature - whole Black Cod on ice Whole Sablefish on ice. Sablefish is locally caught on the West Coast of the US. The sablefish fishery is healthy and sustainably managed through the Pacific Fishery Management Council. Sabelfish is certified sustainable by MSC. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641865253-TUHQBLA4N0OTVV04V2IC/_1015188-9+%281%29.jpg Black Cod Sablefish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641891876-T29EJG2AVXV8IFI8BLI3/Jeff+Tedmori+E-Fish+12.2022-1228258.jpeg Black Cod Sablefish Fish Feature - Sablefish fillets Black Cod fillets https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1722641902449-TA9J4OJNBDCPSN93XQLB/Wild+Fish-10.jpg Black Cod Sablefish Fish Feature https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/794da9bb-f4dd-48b4-a52f-87b3bcf65816/Black+Cod+aka+Sablefish+held+by+fishmonger.jpg Black Cod Sablefish Fish Feature - Black Cod/ Sablefish Biology Sablefish (Anoplopoma fimbria) , which is probably better known as Black Cod or Butterfish, is the only species in the genus Anoplopoma. So despite their common name, they are not cod at all. Black Cod / Sablefish are deep-sea fish that live in cold waters at depths of 650 - 9,000 feet all along the West Coast of the US, all the way into Alaska. They are highly migratory species in their juvenile stages, venturing as far as 1,200 miles. They are long-lived species that can live to 90 years old, although most of the commercially caught sablefish is less than 20 years old. They can reach up to 3 feet in length and start reproducing around age 5-6. They feed on a variety of marine life, including smaller fish, squid, octopus, crustaceans, or jellyfish. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - Black Cod / Sablefish Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Black Cod Sablefish Fish Feature - Wild & Natural Black Cod is caught wild on the West Coast of the United States. Being wild-caught means that it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or any antibiotics to produce this great protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Black Cod Sablefish Fish Feature - Healthy and Abundant fish population Black Cod belongs to the West Coast groundfish fishery which is among the most positive sustainability success stories around. Following a decline in some species’ population levels during the 1990s and receiving a federal disaster declaration in 2000, these species have bounced back to great abundance levels thanks to a total commitment to sustainability. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Black Cod Sablefish Fish Feature - Well-managed fishery Black Cod, along with all other West Coast groundfish species, is subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in future. This entails scientifically set limits on total catch, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats or gear that minimizes accidental by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Black Cod Sablefish Fish Feature - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Black Cod are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint, but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Black Cod Sablefish Fish Feature - 100% monitored FISHERY Black Cod fishermen are 100% accountable for their catch. West Coast fishermen who target black cod are monitored either through an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Black Cod Sablefish Fish Feature - Independently certified SUSTAINABLE Since 2014, Black Cod caught in California, Oregon or Washington, has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Black Cod from these states are rated as a green “Best Choice” by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/3cd7debe-eab1-4b65-ae99-33538c6776d4/Blackcod+fillets+with+skin+on.jpg Black Cod Sablefish Fish Feature - Black Cod/ Sablefish Nutrient Content Black Cod, also known as Sablefish, is the absolute King of Omega-3! This fatty, buttery, flaky white fish is absolutely dripping with those good essential fats, that are so important for our heart health, our brains and neurological health, our immune system, and fertility. Black Cod has a whopping 1792mg of Omega-3 (EPA +DHA) per 100g of fillet (3.5oz)! So that small amount of fish more than covers your daily recommended intake (1100mg for women, 1600mg for men). For comparison, calorie for calorie, Sablefish / Black Cod has higher levels of Omega-3 than any other white fish - for example it has 10x more Omega-3 than Atlantic Cod. Even more so, Sablefish has more Omega-3 than other fatty fish like Salmon, Mackerel or Anchovies. In fact, it has almost twice as much Omega-3 than wild King Salmon. Learn more about how Black Cod/Sablefish compares here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1675864941344-EXIWD78UY08SDMXHH6SV/Sablefish+Black+Cod+Nutrient+Information.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c5f4f415-3773-404d-ba58-b3f246745861/Black+Cod+Sablefish+culinary+cooking+characteristic.png Black Cod Sablefish Fish Feature - Black Cod / Sablefish Taste & Cooking Black Cod has long been revered as a real delicacy in Japan; and the Japanese really know and appreciate good seafood. Taste: Black Cod is also referred to as Butterfish for its incredibly velvety texture and indulgent, buttery taste. Black Cod has thick fillets, a robust texture, and breaks up into large, chunky flakes when cooked. There is no fish quite like Black Cod - it is truly unique - but perhaps the closest comparison is with Chilean Sea Bass. Preparation Method: Black Cod can be prepared in a variety of ways - it’s suitable for baking, sautéing, broiling, steaming or grilling (skin-on). Be assured, Black Cod is so buttery that one simply cannot overcook it. It’s less commonly used for high-fat preparations like deep-frying, but also not no-fat preparations like acid-curing or raw. Black Cod has been made world-famous as Nobu’s signature dish “Miso Black Cod”. It takes very well to being marinated and balanced by umami and acidic notes. Here in the US, many chefs like to smoke Black Cod, and then prepare it simply with bread, on a seacuterie board or in dips and fillings. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - How to cook Black Cod / Sablefish https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - Black Cod / Sablefish Recipes https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/3c1045fa-bf08-4d89-af0b-cddf3167d93e/MISO-BLACK-COD-FRONT-WEB.jpg Black Cod Sablefish Fish Feature - Make it stand out Recipe for Miso Black Cod with Potato Espuma (creamy mashed potatos) and allium dust https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Black Cod Sablefish Fish Feature - Common Questions https://www.positivelygroundfish.org/where-to-find-lingcod daily 0.75 2024-09-25 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2a06be6e-1f9a-4b0d-b275-722956d9f09b/ELoWGbF.jpg Stardew Valley: Where to Find Lingcod - Lingcod in Stardew Valley In Stardew Valley, Lingcod is a difficult fish to catch, available only in the winter. It's useful for completing the "Aquatic Overpopulation" special order and can also be used in cooking recipes like Sashimi or Maki Roll. Additionally, Lingcod can be a valuable gift for Willy or sold for a decent profit, making it a versatile item in the game. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1ab00d28-56a7-44e9-8604-ca14c3f92cdf/Screenshot+2024-08-19+at+17-58-29+Catch+A+Lingcod+Quest+Guide+%E2%80%94+Positively+Groundfish.png Stardew Valley: Where to Find Lingcod - Where To Find Lingcod Lingcod are available exclusively in Stardew Valley during the winter season. You can catch them in rivers and lakes, including the river in Pelican Town, the Mountain Lake near the Mines, and the river on the Beach Farm. Lingcod can be caught at any time of day throughout the winter, as long as you're fishing in the correct locations. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c281ef1b-805f-4e2e-88f6-399e5b7478bb/Screen+Shot+2024-09-24+at+7.53.42+PM.png Stardew Valley: Where to Find Lingcod - Where to find fisherman Willy Most days, Willy spends a few hours fishing at the beach before running his fish shop from 9am to 5pm. In the winter, he heads to the saloon after closing up for the day. Willy's shop is closed on Saturdays while he’s out fishing, unless it’s raining. Although Willy ferries other villagers to and from the Beach Resort on Ginger Island, he never visits the resort himself. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c713fa81-39d6-4bfb-8a77-22643156c4c0/Lingcod+held+by+fisherman.jpg Stardew Valley: Where to Find Lingcod - Ready to learn about real Lingcod? Lingcod (Ophiodon elongatus), is NOT aptly named, because biologically speaking Lingcod is neither a Ling nor a Cod, but instead belongs to the Greenling family. Interestingly, between 10-20% of Lingcod naturally develop a bright blue or green color; but don’t worry their bright blue fillets will turn snow-white when cooked. Lingcod are predatory fish that live in deep cold waters along the West Coast of the United States, extending all the way into Alaska. Boasting healthy and abundant populations, Lingcod is certified sustainable by the Marine Stewardship Council and rated a "Best Choice" by Seafood Watch. Revered as a prime catch among fishermen, Lingcod is considered one of the best-eating fish on the West Coast. This distinctive white fish has a mild, slightly sweet flavor, and thick fillets with a firm texture and large, moist flakes. Nutritionally, Lingcod is low in fat and high in protein, providing about twice as much protein as wild King Salmon. Moreover, Lingcod is rich in Omega-3, offering twice… https://www.positivelygroundfish.org/healthy-meal-plans daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7cba8559-bdce-4cfa-b6c3-497bf0497e22/Dietician_meal+plan+with+rockfish+compressed.jpeg Healthy Meal Plans - Incorporating groundfish is easy! Designed with health professional in mind, our groundfish-based meal plans have been carefully curated to help your patients/ clients achieve their health goals. As every person has their own unique nutritional needs, these meal plans do not follow a strict calorie target per day but promote healthy, balanced eating with Groundfish species such as Pacific Rockfish, Sole or Black Cod alongside other whole foods. Groundfish species are easy and quick to prepare, versatile and suitable for many preparation methods, and they are among the most affordable seafood available. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1f0a80a0-c36d-4c66-a601-8c9930c8c578/Screen+Shot+2024-09-25+at+3.58.33+PM.png Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/195aaa78-f63b-4ce2-bda3-4ac4baa43cdc/Screen+Shot+2024-09-25+at+4.14.04+PM.jpg Healthy Meal Plans Our 3-day high-protein, low-carb meal plan showcases the exceptional protein content of groundfish species like Rockfish, Lingcod, and Black Cod. Each meal containing our species contains at least 25-34g of protein. Rich in lean protein, essential omega-3s, and micronutrients, these species are ideal for promoting muscle protein synthesis, weight management, and overall health. By emphasizing high-protein groundfish and minimizing carbohydrates, this plan supports satiety, metabolic health, and digestive function, making it a perfect recommendation for patients and/or clients aiming for sustainable weight loss and enhanced vitality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2a18c60d-654a-46e8-88a8-510020cb959f/High-protein+low-carb+seafood+meal+plan.png Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7da3c942-3b40-444f-b2ac-48d74193032c/Screen+Shot+2024-09-25+at+3.58.49+PM.jpg Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b9a9d04e-c7fa-4252-8fba-b8a8924784c6/Screen+Shot+2024-09-25+at+4.14.18+PM.jpg Healthy Meal Plans Our 3-day heart-healthy meal plan highlights groundfish species such as Black Cod, Widow Rockfish, and Thornyhead. Known for their rich omega-3 content, these fish deliver lean protein while providing essential Omega-3 fatty acids(EPA and DHA) that can help support cardiovascular health, reduce inflammation, and promote healthy cholesterol levels. Plant based foods contain ALA, not EPA and DHA which are essential, making these species very important to incorporate into one’s diet. By integrating these nutrient-dense and high omega-3 fish into a balanced meal plan, patients and/or clients can enjoy improved heart function and long-term heart health, making it an excellent recommendation for those at risk or managing cardiovascular conditions. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b988c64e-9131-44bb-bcf4-737f61bc0dda/heart-healthy+Omega-3+rich+meal+plan.png Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/234e9241-ee58-4982-a487-7a3570d46489/Diabetic+friendly+meal+plan.jpg Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/fcad7d09-b7b9-4e44-9ca7-50eef1ccae5c/Screen+Shot+2024-09-25+at+4.14.28+PM.jpg Healthy Meal Plans Our 3-day meal plan is carefully crafted for individuals who are pre-diabetic, or type 2 diabetes, focusing on groundfish species like Rockfish, Lingcod, and Black Cod. These fish are low in saturated fats, rich in high-quality protein, and a valuable source of omega-3 fatty acids. By stabilizing blood sugar levels and providing sustained energy, the high-protein, high-fiber, and lower-carb design of this meal plan helps manage insulin sensitivity while promoting overall well-being. This plan can help patients and/or clients aiming to balance glucose levels, reduce inflammation, and maintain a healthy diet. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/8a26740b-5432-4243-b9e3-0c4c2362c695/Diabetic+friendly+seafood+and+white+fish+meal+plan.png Healthy Meal Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/3ed0c08f-afb9-461c-8539-eaf1698e844f/Black+Cod+Veggie+Rice+Bowl.jpg Healthy Meal Plans - Make it stand out Omega-3 Rich Black Cod Power Bowl https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/782d7df2-aeb1-4ade-8c0b-d8a78d05075d/Petrale+Sole+fish+tacos+recipe.jpg Healthy Meal Plans - Make it stand out High-Protein Thornyhead Fish Tacos https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/38286612-a537-460f-89e3-051be0161a97/Rockfish+ceviche+recipe.jpg Healthy Meal Plans - Make it stand out High-Protein Rockfish Confetti Ceviche https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c29c3e52-d1b6-460f-9c4f-ba55d13e1eca/Thornyhead+fish+tacos+with+greek+salad.jpg Healthy Meal Plans - Make it stand out High-Protein Baked Rockfish w/ Greek Salad https://www.positivelygroundfish.org/thornyheadtacosrecipe daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c6a99c30-1ebf-4a04-bca5-34fd29c72905/Shadae+Shoot+06.10.2024-1434986.jpg Pan-friend Thornyhead Tacos Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5878319a-efb2-486d-835a-c4109d779381/Shadae+Shoot+06.10.2024-1435049.jpg Pan-friend Thornyhead Tacos Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7760216f-4915-44ae-8476-d563ee02a25f/Shadae+Shoot+06.10.2024-1435081.jpg Pan-friend Thornyhead Tacos Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/black-cod-bowl daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6f231228-6982-46a8-ae24-49bbf8590d2c/Black+Cod+%28back%29.jpg Black Cod Power Bowl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/40c624ce-d90e-47ff-9216-806d07ac7b1a/Black+Cod+Sablefish.jpg Black Cod Power Bowl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/d9912513-5fe2-4982-911a-37202e915c8a/Black+Cod+Sablefish+Power+Bowl+Recipe.jpg Black Cod Power Bowl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/rockfish-confetti-ceviche daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5b7eadae-d830-46d2-af59-6bd94feff3c2/Rockfish+Ceviche+recipe+ingredients.jpg Rockfish Confetti Ceviche Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6fd6ff2d-2d1c-41a2-a350-10150091c857/High-Protein+Rockfish+Ceviche+Recipe.jpg Rockfish Confetti Ceviche Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/baked-rockfish-with-greek-salad-recipe daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2d8e35b2-c515-47d4-8252-f776c3edf847/Baked+Rockfish+with+Greek+Salad+Recipe.jpg Baked Rockfish with Greek Salad Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a8f97484-a79c-4dd6-a5fc-0023e72e18f7/Rockfish+whole+on+board.jpg Baked Rockfish with Greek Salad Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7676e3b1-6771-4ddf-804e-9058c721ec83/High-protein+recipe%3A+Baked+Rockfish+with+Greek+salad.jpg Baked Rockfish with Greek Salad Recipe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/nutritional-benefits daily 0.75 2025-12-14 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0a57d0ad-90a1-400f-ad28-698691d40850/Counting+Calories.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/140d075e-1ede-46dc-ad23-38c72d36e78e/AdobeStock_102621639.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/56be43ed-7bee-4184-9da6-313ba6e67586/how+fish+is+good+for+digestive+health.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a0c772f8-e6ca-4178-a42b-602947554971/Blog%3A+Protein+Powerhouse Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a7853e85-6e6b-415b-8ed1-552c6c77706c/Seasonal+Eating+AdobeStock_126271276.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/429ad5f9-83e7-4ae1-8b36-4f9bb9857231/Blog%3A+Omega-3+heart%27s+best+friend.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a2a68587-92d2-4d6f-9157-56ed00f79cdc/AdobeStock_1023661156.jpeg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9d30c6d4-bc85-4acd-9749-fd6bf45551a5/The+role+of+Omega-3+for+brain+health+dementia+alzheimers+parkinsons+prevention.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c0284d72-4461-426c-a439-f2e7d7fc9ac1/_1018250-130+copy.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a9d090b1-e528-4512-9045-6b5f0a55bb0b/AdobeStock_549528963.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/11e634f3-1121-4961-990d-cb2d65d3a00a/AdobeStock_196696253.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c2851320-97d1-4ad5-807e-769abd6ba6ca/AdobeStock_215261865.jpg Nutritional Benefits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/blog-protein-powerhouse daily 0.75 2024-10-16 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a0c772f8-e6ca-4178-a42b-602947554971/1709-Ocean+Hunter+Greg+%26+Tom-118_1200x1800.jpg Blog: Protein Powerhouse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.positivelygroundfish.org/thornyhead daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1e55aa2e-309a-4fa9-838e-9e5c0c7ab24e/Longspine+Thornyheads.jpg • Thornyhead - What is a Thornyhead? Thornyhead (Sebastolobus spp.) are found along the Pacific Coast in two main species: Shortspine Thornyhead and Longspine Thornyhead. They also go by Kinki, channel rockfish, hardhead or idiot fish - sometimes just idiots! Closely related to rockfish, they share many similar traits, including spiny fins and a deepwater habitat along the West Coast. They are abundant, MSC-certified sustainable, and rated a green “Best Choice” by Seafood Watch. Beyond their striking red appearance, Thornyhead is highly valued for its exceptional Omega-3 content - Thornyheads contain as much Omega-3 as wild Alaska Sockeye Salmon. As an ingredient, Thornyhead is as adaptable as it is delicious. Its firm, large flakes hold up well to a variety of cooking methods, from steaming and poaching to pan-frying and roasting. This fish is particularly popular in Asian cuisines, where it is often prepared whole, steamed with ginger, scallions, and soy sauce. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png • Thornyhead - Thornyhead Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f1313d24-0518-49d8-bd22-34fd4e2c329a/Thornyhead+is+a+deep-sea+fish+wild-caught+by+local+fishing+families+on+the+US+West+Coast.png • Thornyhead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c3da5010-1abc-4ca7-bdde-1ee13340d476/Thornyheads+enjoy+healthy+stock+levels+and+are+MSC+certified+sustainable.png • Thornyhead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/74bb7225-2215-47f1-b445-0f216fcd7ff2/Thornyhead+has+as+much+Omega-3+as+Sockeye+Salmon+or+Herring.png • Thornyhead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/54a40671-7c55-412a-a588-25361e299b92/Thornyhead%2C+aka+Kinki%2C+is+a+common+ingredient+in+Asian+cuisines.png • Thornyhead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/62265681-d5f8-4ea5-a169-e02a6e7d1f9f/Shortspine+Thornyhead+Kinki.jpg • Thornyhead - Thornyhead Biology Thornyheads, aka hardheads, owe their name to their oversized head and distinctive sharp spines along their cheeks. Thornyheads are bright red with pink hues; but if you spotted one underwater you might notice additional patches of white across their bodies. Thornyheads can be found all along the Pacific Coast, with northern populations typically living in shallower waters compared to those farther south. Most Thornyheads are found between 600 and 3,000 feet deep, with commercial fisheries primarily targeting them off the coasts of Oregon and California. They don’t have a swim bladder so bringing them to the surface doesn’t cause as much internal damage, which in turn is good for their commercial viability. They are often found in the same waters as Black Cod and are frequently caught alongside them by fishermen. Despite their names, Longspine Thornyheads tend to stay on the smaller side, usually maxing out around 15 inches, whereas Shortspine Thornyheads can grow to nearly twice that size, reaching up to 30 inches. They live between 60 and 100 years, but some Shortspine Thornyheads have been found nearing 140 years old. Like many deepwater species, they are oviparous, meaning they lay eggs rather than giving birth to live young. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png • Thornyhead - Thornyhead Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg • Thornyhead - Wild & Natural Thornyhead is a wild-caught fish species. And that means that it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or any antibiotics to produce this great protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg • Thornyhead - Healthy and Abundant fish population West Coast wild-caught Thornyhead is among the most positive sustainability success stories around. Following decline in the species’ population levels during the 1990s and receiving a federal disaster declaration in 2000, this species has bounced back to great abundance levels thanks to a total commitment to sustainability. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg • Thornyhead - Well-managed fishery Thornyhead is subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in future. This entails scientifically set limits on total catch, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats or gear that minimizes accidental by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg • Thornyhead - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Thornyheads are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint, but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg • Thornyhead - 100% monitored FISHERY Thornyhead fishermen are 100% accountable for their catch. All West Coast fishermen who catch Thornyhead with trawl have an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg • Thornyhead - Independently certified SUSTAINABLE Since 2014, Thornyhead caught in California, Oregon or Washington, has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Thornyhead is rated as a green “Best Choice” by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0414729f-1e2a-4f96-9014-0d47db17c348/Thornyhead+healthy+fish+high+Omega-3 • Thornyhead - Thornyhead Nutritional Content Thornyhead is a nutrient-dense seafood choice, offering an impressive balance of protein, healthy fats, and essential micronutrients. With 15.9g of protein per 100g, it provides a medium-lean yet substantial source of high-quality protein. One of Thornyhead’s standout features is its exceptionally high Omega-3 content of 990mg/100g, surpassing even that of wild Alaska Sockeye Salmon (960mg/100g). Omega-3 fatty acids are crucial for heart health, brain function, and reducing inflammation. Additionally, Thornyhead is an excellent source of Vitamin E, a powerful antioxidant that supports skin health, immune function, and cell protection from oxidative stress. Thornyhead contains 6x more Vitamin E than Atlantic Cod or Alaska Halibut. Moreover, Thornyhead also provides a good amount of Vitamin B12, Selenium, and Phosphorus. With its rich nutritional profile and mild, sweet flavor, Thornyhead is a great addition to any diet. Learn more about how Thornyhead compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f43f2da4-e22d-4137-a1e6-61dde7657ae2/Thornyhead++aka+Kinki+Nutritional+Information.png • Thornyhead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/fa883bfd-84f4-4286-aae8-a734db6c0208/Thornyhead+Culinary+Profile+Taste+Texture+Oil+.png • Thornyhead - Thornyhead Taste & Cooking Taste: Thornyhead is a white fish with a mild, and excitingly sweet flavor with a medium-firm texture and medium flake size. Its texture is like a mix of an oily Black Cod and a lean Rockfish, offering a firmer consistency than rockfish while retaining a higher moisture and oil content. It is a sustainable and local substitute for farmed tilapia or swai. Preparation Method: Thornyhead is a highly versatile fish that adapts well to a variety of cooking methods. It can be roasted in the oven with bold seasonings or flavorful sauces, to enhance its natural richness. Thornyhead is also well-suited for grilling and steaming as a whole fish, which helps it maintain its firm texture and lock in its juices. We also like it fried and crispy in dishes like fish tacos or fish and chips. Thornyhead is related to Rockfish, and can be used in any Rockfish recipes. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7e232634-1478-442b-b3d2-4da59ede5a97/Breaded+Thornyhead+Tacos.jpg • Thornyhead - Make it stand out Recipe: Pan-fired Thornyhead Tacos https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png • Thornyhead - Common Questions https://www.positivelygroundfish.org/skate-fish daily 0.75 2025-06-24 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/ae09c6fe-b938-4077-bc16-bfe02ae1e162/Longnose+Skate Skate Fish - What is a Longnose Skate? The Pacific Longnose Skate (Caliraja rhina) may not be a household name, but it’s a hidden gem in the world of seafood. It is caught locally on the West Coast. As with all West Coast Groundfish, Longnose Skate are managed responsibly and are certified sustainable by the Marine Stewardship Council. Skate is exceptionally high in protein and low in fat. And just like its relatives the sharks and rays, skates have a cartilage-based skeleton instead of bones. This makes them naturally rich in collagen, an essential protein that supports healthy skin, joints, and overall tissue regeneration. Culinarily, skate is incredibly versatile yet has some very unique features. Skate tastes mild, sweet and buttery, and is often compared to lobster or scallops. Its wing meat has high collagen content giving it a firm, slightly springy bite, whereas its serrated texture is perfect for holding breading or sauces. The classic preparation involves pan-frying or sautéing skate with brown butter and capers, allowing its natural sweetness to shine. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Skate Fish - Longnose Skate Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f9d60c82-7564-4d63-aed9-39269a5baae7/Pacific+Longnose+Skate+are+a+wild-caught+species+off+the+west+coast.png Skate Fish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/ec32ad39-883d-4bf5-bf1a-3d2c80c85601/The+Longnose+Skate+enjoys+healthy+stock+levels+and+is+MSC+certified+sustainable.png Skate Fish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/278d629e-fe24-4c0a-8c8d-2773be52e6fb/Skate+is+a+protein+powerhouse+and+has+8x+more+B12+than+a+T-bone+steak.png Skate Fish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49bbfa1a-b85f-428a-b76c-a56cbe5e64a6/Skate+wings+are+similar+in+taste+and+texture+to+lobster+or+scallops.png Skate Fish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/59f9a1ca-397d-42d9-bb94-52f233c95b57/Skate+being+handled+on+the+dock Skate Fish - Longnose Skate Biology Like sharks, rays, and ratfishes, the Longnose Skate belongs to the Chondrichthyes class, a group of cartilaginous fish. This means they don’t have bones, but instead have strong cartilage. There are over 200 different species of skate, 11 of them on the West Coast, though we rarely see them differentiated by sub-species in markets or on menus. The longnose skate, as its name suggests, is recognized by its distinctive elongated snout. “Skate wings”, referring to its triangular pectoral fins, are the part we like to eat. Longnose Skates’ home range is the continental shelf from Baja California all the way to Alaska, typically at depths of 100 - 2,000 feet. What a range! They live on sandy or silty sea floors, often buried up to their eyes, perfectly camouflaged, waiting patiently for prey, such as small fishes, invertebrates, mollusks and worms. Skates are oviparous which means that their embryos develop externally inside a tough keratinized pouch. These shells, commonly known as “mermaid purses” when they wash ashore, have tendrils that attach to seaweed, rocks or the ocean floor to protect them from harsh waters and predators. They can grow to 4 or 5 feet, but are typically found at 2-3 feet in total length. Their life span is currently not fully understood, although individuals up to 13 years of age have been reported. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Skate Fish - Longnose Skate Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Skate Fish - Wild & Natural Longnose Skate is a wild-caught fish species. This means it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or antibiotics to produce this excellent protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Skate Fish - Healthy and Abundant fish population Longnose Skate belongs to the West Coast groundfish fishery which is among the most positive sustainability success stories around. This species enjoys healthy stock levels and is not subject to overfishing. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Skate Fish - Well-managed fishery Longnose Skate along with all other West Coast groundfish, are subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in the future. This entails scientifically set limits on total catch and limitations on when, where, and how fishing can occur (i.e., protecting sensitive habitats, and using gear that minimizes by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Skate Fish - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Longnose Skate are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Skate Fish - 100% monitored FISHERY Skate fishermen are 100% accountable for their catch. All West Coast fishermen who catch a Longnose Skate with trawl have an independent observer and/or camera system on board on every single trip to ensure compliance and complete record-keeping. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Skate Fish - Independently certified SUSTAINABLE Since 2014, Longnose Skate caught in California, Oregon, or Washington has been certified sustainable by the Marine Stewardship Council, the gold standard for wild sustainable fish. Moreover, Longnose Skate is rated as a green "Best Choice" by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/ac5aa6aa-a62f-475d-a2fb-1e45568afc4f/W%26R+Food+Shoot-1217854.jpg Skate Fish - Longnose Skate Nutritional Content The Pacific Longnose Skate has not yet been analyzed for its nutritional content, so we must make do with generic Skate nutrient data. That data, however, suggests that Skate is an absolute protein powerhouse. 100g of raw “skate wing”, the part of a skate that we eat, contains 10.5g of protein and only 0.3g of fat, for a total of only 45 calories. That’s a staggering 94% of calories from protein! To put that in perspective, that far surpasses chicken breast (80%), egg whites (82%), whey protein powder (65-80%) or steak (40-62%). Moreover, Skate has incredibly high levels of Vitamin B12, a nutrient that is essential for red blood cell formation, nerve function and energy production. Calorie for calorie, skate has 8x more B12 than a T-bone steak! Skates are also a great source of natural collagen, owing to their cartilage structure. Adding a collagen-rich seafood like the Longnose Skate to your recipes can support skin hydration, joint mobility, and overall tissue repair. Not only can you reach your protein goals, but you can also support your skincare routine at the same time! Learn more about how Skate compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/ba666242-52b3-42ca-845b-af47993de0c3/Skate+Nutritional+Information.png Skate Fish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49dfa927-fb3e-4f47-a3fa-93e0044f7626/Longnose+Skate+Culinary+Profile+Taste+Texture+Oil+.png Skate Fish - Longnose Skate Taste & Cooking Taste: California Longnose Skate has a mild and buttery flavor, and are revered by those in the know. Their “wings” have a unique striated texture and taste similar to lobster or scallops – they are firm, a bit springy owning to their high collagen content, yet buttery and mild. While they are still a little known secret here in the United States, they are a valued staple in French or Latin American cuisines. Longnose Skate can be used as a substitute in monkfish recipes due to their shared lobster-like texture. It also works well in flounder recipes, as both fish yield thin fillets that cook similarly. Preparation Methods: The tender texture of skate makes it ideal for pan-searing and poaching, allowing its delicate flavor to shine. With no traditional bones, it’s a great option for those who are scared of fish bones. Many recipes call for cooking the meat with the cartilage still attached, but once cooked, it separates easily. The wings’ ridges and concave shape help capture sauces and seasonings beautifully, enhancing flavor and bite. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Skate Fish - How to cook Skate https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c389170d-654f-410f-8de3-dece9d67c2e7/Screenshot+2024-08-07+030254.png Skate Fish - Common Questions https://www.positivelygroundfish.org/sanddab daily 0.75 2025-06-24 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/2caaf2ac-1a78-45ca-ba9a-a437df138dc5/3+fresh+Sanddabs.jpg Sanddab - What is a Sanddab? The Pacific Sanddab (Citharichthys sordidus) is abundant along the US West Coast, thanks to its fast growth and nearly year-round spawning habits - making them a sustainable seafood choice. They enjoy healthy stock levels and are rated a “Best Choice” by Monterey Bay Aquarium’s Seafood Watch. Sanddabs are a true West Coast delicacy and have long been a favorite, especially in the San Francisco area. Today, you’ll have the best luck finding these small flatfish at waterfront fish markets and seafood restaurants all along the California Coast. Sanddabs are one of the smallest flatfish, which means they cook up in a flash - the original fast food! Though they are small in size they are mighty in flavor and nutrients. Sanddabs are packed with protein and low in fat, and have a mild, sweet flavor. Like any flatfish they can be cooked a variety of ways. Though their smaller size lend them to being cooked whole - being it baking, grilling, deep-frying, pan-frying or even steaming. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Sanddab - Sanddab Quick Facts https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/007d87dd-17e8-48eb-a2f1-89af365d61e9/Sanddabs+are+flatfish+wild-caught+by+local+fishing+families+on+the+US+West+Coast.png Sanddab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/8e396ae8-5783-48df-b62d-1f7d1d5ea6ff/Sanddabs+enjoy+healthy+stock+levels+and+are+%E2%80%9CBest+Choice%E2%80%9D+rated+by+Seafood+Watch.png Sanddab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f3c4a999-d6eb-4767-88aa-cbbfbcb32b5a/Sanddab+are+high+protein+white+fish%2C+with+89%25+of+calories+coming+from+protein.png Sanddab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/66c5fe2f-5b07-4d75-94a7-75dba1a33a81/Sanddabs+are+mild+and+sweet+and+are+a+favorite+among+local+foodies.png Sanddab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/590f508c-def6-40fb-a6cd-a29bee1f4d54/Sanddab+caught+on+FVRubyLouise.jpg Sanddab - Sanddab Biology The Pacific Sanddab belongs to the sand flounder family (Paralichthyidae), which includes around 20 species found along the Pacific Coast. These fish are oviparous, meaning they lay planktonic eggs that drift with ocean currents until the larvae develop enough strength to swim on their own. When bought fresh, they usually appear in shades of brown with yellow and orange splotches, but underwater they can take on a darker, almost black hue with white markings, helping them blend into their sandy environment. Sand Dabs are fast-growing and quick to mature, beginning to spawn at just 2 to 3 years old. They stay relatively small, typically reaching 6-8 inches in length and weighing between ½ to 2 pounds - adorably tiny for a flatfish! They may look like a petite, sweet-natured sand flounder, but don’t be fooled, they have a voracious appetite and will eat just about anything they come across, including small fish, squid, octopus, various eggs, luminescent sea squirts, shrimp, crabs, and marine worms. Like other left-eyed flounders, Sanddabs undergo a fascinating transformation as they mature - their right eye shifts over to the left side of their body, allowing them to camouflage seamlessly on sandy seafloors. They are most commonly found at depths of 120 to 300 feet, though they have been recorded as deep as 1,800 feet. These little homebodies are remarkably sedentary, rarely venturing beyond a two-mile radius from where they settle. They are abundant along the entire U.S. West Coast, all the way up to the Aleutian Islands, making them a staple of local fisheries and seafood markets. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Sanddab - Sanddab Sustainability https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9409288c-8df1-4f68-a31e-514bf0c8d838/Petrale+Sole+Sustainability+Info.jpg Sanddab - Wild & Natural Sanddabs is a wild-caught fish species. And that means that it requires no arable land, no precious fresh water, nor any fertilizer, pesticides, polluting chemicals, or any antibiotics to produce this great protein source. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b82bd59e-d4f6-4882-84d1-8b791da059da/Petrale+Sole+Sustainability.jpg Sanddab - Healthy and Abundant fish population Sanddabs belong to the West Coast groundfish fishery which is among the most positive sustainability success stories around. This species enjoys healthy stock levels and is not subject to overfishing. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/57aa3089-32f5-499a-b72b-bcbb8aa4dd70/Petrale+Sole+Sustainability+Management.jpg Sanddab - Well-managed fishery Sanddabs are subject to a rigorous science-driven management process through the federally appointed Pacific Fishery Management Council that ensures continued abundance in future. This entails scientifically set limits on total catch, and limitations on when, where and how fishing can occur (i.e. avoiding spawning season, avoiding sensitive habitats or gear that minimizes accidental by-catch). https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e6d5e025-00be-46f7-9694-32015524d4fe/Petrale+Sole+is+local.jpg Sanddab - Keeping it local While the average seafood product consumed in the United States clocks up over 5,000 food miles, Sanddabs are caught and processed locally on the West Coast. Keeping it local not only minimizes food miles and their carbon footprint, but also maximizes product freshness and quality. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/754810e9-024c-4528-a7cf-35c87f40d385/Petrale+Sole+is+100%25+monitored.jpg Sanddab - monitored FISHERY Sanddab fishermen are fully accountable for their catch. West Coast fishermen who catch Sanddabs are subject to oversight and have to keep complete records of all of their catches. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/49e3ca14-58db-4b2c-af8f-fc452ad70f4e/Petrale+Sole+is+MSC+certified.jpg Sanddab - Independently ReCommended SUSTAINABLE Sanddabs are rated as a green “Best Choice” by Seafood Watch. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a651defa-afac-4c92-acfd-cc4000638bf0/Pacific+Sanddab+Nutritional+Information.png Sanddab - Sanddab Nutritional Content Sanddab may be small, but they pack a nutritional punch. They are low in fat (1.3g per 100g) and high in protein, providing approximately 19g of protein for just 90 calories. That means 89% of total calories are from protein, which is more than chicken breast, egg whites or whey protein powders. A whole Sanddab provides a substantial amount of high-quality protein, helping to meet your daily nutritional needs with ease! A full profile on their micronutrient content is still to be developed but many of its flatfish family members have fantastic levels of selenium, phosphorus, and potassium. Learn more about how Petrale Sole compares to other foods here. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/c18c13bf-5a4d-435e-a103-e96d642632e2/Sanddab+Culinary+Profile+Taste+Texture+Oil+Content.png Sanddab - Sanddabs Taste & Cooking Taste: Pacific Sanddab is highly regarded by both chefs and seafood lovers for its sweet, delicate flavor and exceptionally moist, tender texture. Sometimes called “mini halibut”, they belong to the same family and offer a similarly mild taste but in a smaller, more approachable form. Their naturally soft flesh makes them an excellent, easy-to-cook alternative to larger flatfish. Preparation: Thanks to its petite size Sanddabs cook incredibly fast - from fridge to pan to plate in under 5 minutes! Many recipes call for leaving the bone in while cooking because once it’s done the spine easily falls off the meat. Their thin, delicate skin crisps up well, making them perfect for pan-frying or baking. Just be mindful of that quick cooking time! https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Sanddab - How to cook Sanddabs https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Sanddab - Sole Recipes Suitable for Sanddabs https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/a8dd7edd-e1f9-405f-b944-1fbfa527f4c4/Recipe+Petrale+Sole+with+Miso+Butter+.jpg Sanddab - Make it stand out Petrale Sole with Miso Butter recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b1d3c59a-dcc0-47fb-b7ea-9a452560bde8/Petrale+Sole+gravlax+on+bagel+with+cream+cheese.jpg Sanddab - Make it stand out Petrale Sole Gravlax with whipped cream cheese on bagel recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586645977626-BB3RVI4PUPXJJ2TJAYH1/SOLE-CEVICHE-NORIE-PUREE-FRONT-PRINT.jpg Sanddab - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1586642804645-EUFBQTG6C51BFDG5GLFN/SOLE-ROLLS-FRONT-WEB.jpg Sanddab - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1574920705406-K28FCLRDKKU9S2BQSA70/Recipe+SOLE+ESCABECHE+LOLLIPOP.jpg Sanddab - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1578941483205-A3364ALVW9Q7MDN21VE1/OIL-POACHED-PETRALE-SOLE-FRONT-PRINT.jpg Sanddab - Make it stand out Go to recipe. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6038170f-e870-4bd4-b92c-9e95b27a44b9/Screen+Shot+2024-07-24+at+2.36.23+PM.png Sanddab - Common Questions https://www.positivelygroundfish.org/centraloregon daily 0.75 2025-04-02 https://www.positivelygroundfish.org/accelerator daily 0.75 2025-11-01 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/af56a783-9be9-4730-9358-215ff701ac3b/Catch+%2B+Create+Accelerator+by+Positively+Groundfish.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/507f6e53-3183-4fc5-a985-121b5b0bfd60/Screen+Shot+2025-03-05+at+9.12.19+PM.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/01bbf964-c3a4-41f4-8be2-e297bb8be5b9/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/01bbf964-c3a4-41f4-8be2-e297bb8be5b9/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/85ca5573-6e6a-41d7-a64e-7f6a5f3a337d/Screen+Shot+2025-04-01+at+4.50.03+PM.png Catch+Create Accelerator - Make it stand out PRODUCT DEVELOPMENT STIPENDS Each Start-up will receive up to $20,000 to help fund product development costs such as brand design, packaging development, recipe commercialization, nutrient testing, web design and so forth. This stipend may not be used to pay salaries to start-up team members. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/7c11d66b-aae6-4ae8-8273-c3121071ccfb/Screen+Shot+2025-04-01+at+4.51.16+PM.png Catch+Create Accelerator - Make it stand out IDEA-TO-MARKET CURRICULUM The core element of the Catch+Create Accelerator program is our 6-month long idea-to-market curriculum. We will have an interactive class lasting approx. 2 hrs once every 2 weeks, for a total of 50hrs spent in class. Classes will be taught by subject matter experts who will take you through all major considerations and steps of the product development process from idea to market launch. You will work on your start-up concurrently with this curriculum. The accelerator program will be delivered online so you can build your business wherever works best for you and your business. However, we will have 3 in-person gatherings - at the beginning, in the middle and at the end of the program. At the final pitch event in May 2026 you have the opportunity to introduce your product to people in the seafood and CPG industry, journalists, buyers, and investors. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/28d2bfcb-376b-4d64-93bc-fdd05a6907c4/Screen+Shot+2025-04-01+at+4.52.11+PM.png Catch+Create Accelerator - Make it stand out MENTORSHIP & SUBJECT MATTER EXPERTS You will have regular 1:1 sessions with your business development mentor, all of whom have years of experience in building and marketing products. Your mentor will help you navigate the challenges you will come up against, and connect you to the right resources and subject matter experts (e.g. food scientist, accountant, IP lawyer etc.) if and when necessary. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/5850dcee-3558-44a4-86d3-2b323d25a341/Screen+Shot+2025-04-01+at+4.53.02+PM.png Catch+Create Accelerator - Make it stand out MARKET DATA AND CONSUMER INSIGHTS Having good data a) leads you to make better decisions, and b) helps you develop a much more convincing pitch for buyers or funders. We will help you test your ideas with large panels of consumers in your target group - this will help you reiterate, improve and hone your offer. Moreover, we will give you access to our entire bank of market intelligence which is extremely valuable but expensive and typically out of reach for most startups. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b7ef38db-4349-4f03-93f3-8bc085927467/Screen+Shot+2025-04-01+at+4.53.59+PM.png Catch+Create Accelerator - Make it stand out NETWORKING WITH INDUSTRY INSIDERS Knowing who to speak to is half the battle. We are a very well-connected collaborative of stakeholders and experts from many different fields. You will hear from a broad array of expert speakers, meet representatives from different parts of the supply chain, and connect with industry players from along the entire West Coast. We give you the benefit of our collective experience and network and fast-track you into becoming a part of this industry. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f8aae9b7-274d-4598-8038-76d1b59c315a/Screen+Shot+2025-04-01+at+4.55.00+PM.png Catch+Create Accelerator - Make it stand out PEER-TO-PEER LEARNING & COMMUNITY The value of connecting with and working alongside other start-up teams who are on a similar journey is not to be underestimated. Sharing experiences, learning from eachother’s successes or mistakes, and building a supportive community, is great fuel for our entrepreneurial journeys. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/01bbf964-c3a4-41f4-8be2-e297bb8be5b9/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b598bbc2-47fa-40c1-b22f-dd02c1ce7445/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/4010c54d-e0f5-4268-b978-5162c78517de/Catch+%2B+Create+Accelerator+Benefits+Launch+Marketing+Support Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/180e14b8-4aa0-4960-9b36-ee2bef1d04ef/Catch+%2B+Create+Accelerator+Benefits+Photo+and+Video+assets.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/4b1a0e1b-7e8c-4937-b08b-ffe768519f70/Catch+%2B+Create+Accelerator+Benefits+Trade+Show+exhibits.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/06e64bcc-744a-4870-b5b6-3770af9936f8/Catch+%2B+Create+Accelerator+Benefits+Social+Media+Advertising.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/fd2f25fb-b8ef-44c2-9134-4431623cd948/Catch+%2B+Create+Accelerator+Benefits+PR+expert+retainer.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f1b2be30-2a66-4c98-81e3-72aaa1cb6b05/Catch+%2B+Create+Accelerator+Benefits+Membership.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b598bbc2-47fa-40c1-b22f-dd02c1ce7445/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b598bbc2-47fa-40c1-b22f-dd02c1ce7445/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b71c1801-7db2-4925-a17b-a2bbd88269aa/Screen+Shot+2025-03-06+at+11.53.33+AM.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/6474f83a-7af9-433d-a46a-206c60180bdd/Catch%2BCreate+Accelerator+Eligibility+criteria+for+participants.jpg Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b598bbc2-47fa-40c1-b22f-dd02c1ce7445/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/b598bbc2-47fa-40c1-b22f-dd02c1ce7445/3+stripes.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/f8a0adf3-16fb-4df3-aa4a-3bb16cdcdd49/Screen+Shot+2025-03-06+at+12.39.42+PM.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/1e3ae366-0363-4346-8519-03041a036bb3/Screen+Shot+2025-03-06+at+12.39.06+PM.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/37369608-96f6-4b97-b6d6-f0bf0a836505/Screen+Shot+2025-03-06+at+12.39.29+PM.png Catch+Create Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/9413e282-de91-44e1-ab79-8dda750eeacf/Catch%2Bcreate+Accelerators+FAQs.png Catch+Create Accelerator - Common Questions https://www.positivelygroundfish.org/washington daily 0.75 2025-04-16 https://www.positivelygroundfish.org/norcalguide daily 0.75 2025-04-11 https://www.positivelygroundfish.org/blog-managing-weight daily 0.75 2025-05-18 https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/0a57d0ad-90a1-400f-ad28-698691d40850/Counting+Calories.jpg Blog: Managing Weight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a3051588fd4d2db4fb25f26/e85ec326-114c-4161-bc96-20f7251db2d9/Weight+loss+graphic.png Blog: Managing Weight - 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