MEET OUR TEAM

 

Jana Hennig - Executive Director 

Jana, also affectionately known as Ms. Positivity, is our fearless leader, our marketing authority, and the smiling face of our new organization. Jana is a hybrid of business mind, environmentalist and fish head, and strongly believes that livelihoods and conservation goals can and have to work together. She holds both an MBA and a Masters in Marine Resource Management from Stanford University.  

Jana earned her marketing stripes working on global brands in large food businesses in a variety of functions spanning brand management, shopper marketing, sales and e-commerce. In total, she has helped to bring over 300 new products to market. Jana spent 3 years pioneering innovative cross-sector collaborations between businesses, non-profit and government for the London Olympic Games, which serves as invaluable experience for building Positively Groundfish. Over the course of her career Jana has worked with start-up accelerators and seafood impact investors, supporting and mentoring start-ups to get off the ground. So it’s high time she put this experience to good use and help build Positively Groundfish.

 
  Melissa Mahoney - President of the Board   Melissa is a Program Manager at  Environmental Defense Fund , where she supports ongoing policy work in the West Coast Groundfish fishery, helping to secure durable conservation and economic outcomes for the 80+ vessels participating in the catch shares program. She contributes valuable cross-sector expertise from her 15+ year fisheries research and policy career spanning academic, governmental, and non-profit sectors. She has performed a wide variety of relevant research projects including age and growth studies of rockfish, seafood sustainability and markets, socio-economic analyses, and geo-spatial mapping. Early in her career, Melissa developed a fisheries education project for Monterey Bay area youth, and most recently co-produced a documentary to tell the stories of California’s commercial fishermen –  "Of the Sea."  

Melissa Mahoney - President of the Board

Melissa is a Program Manager at Environmental Defense Fund, where she supports ongoing policy work in the West Coast Groundfish fishery, helping to secure durable conservation and economic outcomes for the 80+ vessels participating in the catch shares program. She contributes valuable cross-sector expertise from her 15+ year fisheries research and policy career spanning academic, governmental, and non-profit sectors. She has performed a wide variety of relevant research projects including age and growth studies of rockfish, seafood sustainability and markets, socio-economic analyses, and geo-spatial mapping. Early in her career, Melissa developed a fisheries education project for Monterey Bay area youth, and most recently co-produced a documentary to tell the stories of California’s commercial fishermen – "Of the Sea." 

  Tyson Yeck - Treasurer of the Board   Tyson is the Director of Sales for North America for  Pacific Seafood.  Tyson grew up in an Oregon fishing family, learning how to mend fishing nets before learning how to tie his shoes. He has learned the industry from the ground up, and has gained experience in every conceivable aspect of seafood harvesting, processing and sales. Today he heads up Pacific Seafood’s Canadian operations in addition to leading the North America Sales team, where he oversees the throughput of 34 factories and hundreds of vessels and manages over 1,100 customers. Tyson is a seafood all-star who injects our team with passion and dynamism, and plenty of ideas for making West Coast groundfish great again.

Tyson Yeck - Treasurer of the Board

Tyson is the Director of Sales for North America for Pacific Seafood. Tyson grew up in an Oregon fishing family, learning how to mend fishing nets before learning how to tie his shoes. He has learned the industry from the ground up, and has gained experience in every conceivable aspect of seafood harvesting, processing and sales. Today he heads up Pacific Seafood’s Canadian operations in addition to leading the North America Sales team, where he oversees the throughput of 34 factories and hundreds of vessels and manages over 1,100 customers. Tyson is a seafood all-star who injects our team with passion and dynamism, and plenty of ideas for making West Coast groundfish great again.

  Andrew Bornstein - Secretary of the Board   Andrew Bornstein is a 3rd generation seafood processor from the Pacific Northwest, who has practically grown up in his family’s seafood processing plant. Together with his two brothers, Andrew now leads  Bornstein Seafoods , where he focuses on strategy and brand management. With 80 years of experience and strong relationships in the fishing community, Bornstein Seafoods is a major first receiver and primary processor of all key species of seafood from the West Coast, especially groundfish. Bornstein Seafoods has long been committed to the sustainability of our oceans as well as to supporting our industry and communities. So Andrew is pretty excited to support the revival of some of the best seafood choices available today, West Coast Groundfish! 

Andrew Bornstein - Secretary of the Board

Andrew Bornstein is a 3rd generation seafood processor from the Pacific Northwest, who has practically grown up in his family’s seafood processing plant. Together with his two brothers, Andrew now leads Bornstein Seafoods, where he focuses on strategy and brand management. With 80 years of experience and strong relationships in the fishing community, Bornstein Seafoods is a major first receiver and primary processor of all key species of seafood from the West Coast, especially groundfish. Bornstein Seafoods has long been committed to the sustainability of our oceans as well as to supporting our industry and communities. So Andrew is pretty excited to support the revival of some of the best seafood choices available today, West Coast Groundfish! 

 
  Tom Libby - Board Member   In his 40 years in seafood processing, Tom has seen the West Coast groundfish fishery through its glory days in the 70s, its devastating decline in the 90s/00s, and now, its astounding recovery. Besides running seafood processing operations in Alaska, Washington, Oregon and California for  Hallmark Fisheries , Tom has been deeply involved in the fishery management process. He has been a member of the Groundfish Advisory Panel for the Pacific Fishery Management Council. He also sits on the Advisory Board for the US/Canada Whiting Treaty as well as the Essential Fish Habitat Collaborative steering committee. And we’re lucky to have him on our team.

Tom Libby - Board Member

In his 40 years in seafood processing, Tom has seen the West Coast groundfish fishery through its glory days in the 70s, its devastating decline in the 90s/00s, and now, its astounding recovery. Besides running seafood processing operations in Alaska, Washington, Oregon and California for Hallmark Fisheries, Tom has been deeply involved in the fishery management process. He has been a member of the Groundfish Advisory Panel for the Pacific Fishery Management Council. He also sits on the Advisory Board for the US/Canada Whiting Treaty as well as the Essential Fish Habitat Collaborative steering committee. And we’re lucky to have him on our team.

  Brad Pettinger - Board Member   Brad has participated in the West Coast fishing industry for almost 50 years - as a fisherman, as an industry representative on various committees and commissions, as well as a member of the  Pacific Fishery Management Council . To call him an “institution” in the West Coast fishing world is no exaggeration. He has spent the last 14 years as the director of the  Oregon Trawl Commission , where he worked collaboratively in the Pacific Fishery Management Council process to improve the management of west coast groundfish fisheries. Under Brad's leadership, the West Coast groundfish fishery was certified by the Marine Stewardship Council as well-managed and sustainable fisheries in 2014.

Brad Pettinger - Board Member

Brad has participated in the West Coast fishing industry for almost 50 years - as a fisherman, as an industry representative on various committees and commissions, as well as a member of the Pacific Fishery Management Council. To call him an “institution” in the West Coast fishing world is no exaggeration. He has spent the last 14 years as the director of the Oregon Trawl Commission, where he worked collaboratively in the Pacific Fishery Management Council process to improve the management of west coast groundfish fisheries. Under Brad's leadership, the West Coast groundfish fishery was certified by the Marine Stewardship Council as well-managed and sustainable fisheries in 2014.

  Dan Averill - Board Member   Dan was raised in the Pacific Northwest and spent his formative years fishing for trout in Idaho rivers.  He has worked with the  Marine Stewardship Council  for over 10 years as senior manager of the US fisheries outreach team.  During his tenure his focus has been on US west coast fisheries from Alaska to Mexico, including a strong working relationship with the Oregon Trawl Commission and US west coast groundfish fisheries as they proceeded through assessment en route to achieving MSC certification in 2014.  Prior to MSC, he worked in fishery science, management and research with state and federal agencies in Oregon and Washington.

Dan Averill - Board Member

Dan was raised in the Pacific Northwest and spent his formative years fishing for trout in Idaho rivers.  He has worked with the Marine Stewardship Council for over 10 years as senior manager of the US fisheries outreach team.  During his tenure his focus has been on US west coast fisheries from Alaska to Mexico, including a strong working relationship with the Oregon Trawl Commission and US west coast groundfish fisheries as they proceeded through assessment en route to achieving MSC certification in 2014.  Prior to MSC, he worked in fishery science, management and research with state and federal agencies in Oregon and Washington.